There are 36.6 Million mobile web users as of June 2006, so mobile search engine usage is quickly ramping up to be as hot as Internet search and clients and brands need to make sure their mobile content is optimized and easily found.
Chicago, IL (PRWEB) December 7, 2006
Search Engine Strategies Conference -- Infuse Creative Founder/President Gregory Markel shared his 12 years of search engine marketing expertise with Search Engine Strategies conference attendees this morning regarding how to go about the marketing and optimization of mobile web sites and content for such popular mobile search engines as Google Mobile, Yahoo Mobile, Ask Mobile and others.
Gregory stated that, "There are 36.6 Million mobile web users as of June 2006, so mobile search engine usage is quickly ramping up to be as hot as Internet search and clients and brands need to make sure their mobile content is optimized and easily found."
Gregory mentioned that the Google Mobile Search engine is currently the top mobile search engine according to the Telephia mobile search report, followed by the Yahoo Mobile Search engine.
Gregory emphazised that mobile web sites need to have very compelling, well written titles and descriptions, as well as provide a fast and quality user experience to the consumer, regardless of the handset type the consumer is using, otherwise mobile searchers quit the site and do not return. He also mentioned that mobile searchers, probably due to the difficulty in typing on a handset, use only 2-3 word queries and that mobile search marketers should note this when selecting keywords.
Gregory Markel, recognized as one of the ten "pioneers of search" began his SEO career in 1994 with the real estate web site vertical, as one of the industries first real estate site optimizers, eventually landing his SEO code on over 60,000 web sites with many still highly ranked to this day.
During the course of his career, Gregory and/or his company have achieved first page SEO rankings for many of the most competitive keywords on the planet including, "music," "Paris Hilton," "movie," "mp3," "Britney Spears" and countless more. In addition to Fortune 500 clients, he and Infuse Creative have provided SEM services to dozens of the most popular music, television, and movie websites, including: Eminem, Madonna, Led Zeppelin, CSI, 24hrs, Lord of the Rings, Austin Powers, and many, many more.
About Infuse Creative:
Infuse Creative provides lead generation, ecommerce, entertainment, and branding/awareness clients such as Mazda, Pacificare, New Line Cinema, Kazoo Toys and others full service search engine marketing & Internet marketing services.
Infuse Creative endeavors to live and breath as an innovative and visionary search engine marketing company of great integrity, ethics, superior strategy, results/performance, and fierce dedication to our clients success.
About Search Engine Strategies:
Search Engine Strategies is the premier conference series that keeps you informed about search engine marketing and optimization issues. These events teach you the ins-and-outs of search engine marketing from top experts in the field, along with information from the search engines themselves.
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