innerActive Partners with Utarget.FOX for Mobile Ad Sales
Utarget.FOX, the European ad network that is part of the Fox International Channels, will sell the in-games inventory on innerActive's mobile advertising channels.
Tel Aviv, Israel (PRWEB) July 18, 2008 -- innerActive Smart Media, a global provider of innovative, ad-funded, entertainment channels, has formed a new partnership with Utarget.FOX, the global ad network, to sell the in-games inventory on innerActive's channels. Utarget.Fox is the UK's leading Premium Video Advertising Network and part of the Fox International Channels. Utarget.FOX specializes in rich, high-impact formats, such as online video and subsites.
innerActive Smart Media already has commercially launched its ad-funded channels on several Tier One off-deck portals. In June 2008, the company teamed up with Buongiorno, the world number one in mobile entertainment, to offer customers free ad-supported content.
"We're delighted that we were able to reach this agreement with Utarget.FOX, as we are well aware of the success it enjoys in the UK internet advertising market and in other countries," says Ziv Elol, Co-CEO of innerActive. "This new partnership represents a major breakthrough for our Ad-funded platform technology, and another important step in our strategy to strength our advertising network in Europe in order to increase the sells of mobile in-content ad packages to leading European brand companies."
"Mobile advertising is brand led. We also find that advertisers are looking for performance and engagement with the target audience," Robert Black, business development director at Utarget. "The new cooperation with innerActive enables us to offer our publishing and advertising partners an ad-funded turnkey solution. This combination of wide reach, strong impact, precision targeting and high response delivers extremely cost-effective mobile advertising campaigns that can promote brands in a very exciting way."
About utarget.Fox:
Utarget.FOX was acquired by Fox Networks in March 2008. We now offer our services in 33 Global Territories outside the US, and incorporate the experience of the Fox International Channels TV departments.
Building on our position as the UK´s leading Online Video Network, the global reach, TV wisdom and inventory resource across News Corporation assists Utarget.FOX in its goal to become a dominant global video player.
Utarget was established in 2000 as a specialist online advertising network focused on high impact full screen advertising products for the UK and European internet markets. Our products are delivered across our four proprietary advertising networks and recently we have added a video advertising dimension.
Our four unique advertising products deliver full screen adverts to almost 21 million users every month via more than 600 + of the UK's most popular websites and contextual networks. We can target users in a wide range of consumer sectors, e.g. finance and automotive, and by users' own keyword and URL searches. The full screen ad format means that advertisers can deliver their home page or campaign splash page direct to the targeted user.
Full screen ads enjoy above average click-through rates making them a suitable format for both branding and direct response campaigns. This combination of wide reach, strong impact, precision targeting and high response delivers extremely cost-effective online advertising solutions. Consequently more and more major brands are running successful repeat campaigns with us, either directly or through their retained media buying agencies.
Utarget also owns, manages and sells traditional web media under the Utarget Media division. Niche target markets such as Keep The Doctor Away combine to offer more than 2.65m unique users and 45m page impressions per month.
For more information, visit www.utarget.co.uk.
About innerActive:
innerActive has created a world where mobile content is free for everyone. A leading provider of rich media advertising solutions, innerActive is the first to create advertising-funded entertainment channels.
innerActive offers a complete solution for content and advertising, with contextual, dynamic adverts embedded in the mobile content - be it Games, Video, Instant Messaging or other WAP applications. innerActive works in partnership with mobile operators, off- deck portals, advertisers and content providers, enabling them to offer free entertainment content to their customers.
For more information visit: www.inner-active.com.
Company Contact:
Offer Yehudai
Co-CEO
InnerActive Smart media
+972-52-8900088
offer @ inner-active.com
Ziv Elul
Co-CEO
InnerActive Smart media
+972-52-2690000
ziv @ inner-active.com
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