Tele2 Group Selects MADS as a Mobile Advertising Partner - MADS ONE Platform Ad Enables Tele2 Portals across 8 European Countries

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Tele2 Group selescts MADS as mobile advertising partner. MADS, the premier mobile advertising technology leader announced today it will power mobile advertising for Tele2 operations across 8 European countries including Sweden, Norway, the Netherlands, Estonia, Latvia, Lithuania, Croatia and Russia.

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Tele2 is an innovative operator at the forefront of mobile advertising

MADS, the premier mobile advertising technology leader announced today it will power mobile advertising for Tele2 operations in Sweden, Norway, the Netherlands, Estonia, Latvia, Lithuania, Croatia and Russia.

"We selected MADS because of their ability to power multi-channel mobile advertising campaigns across the entire local eco-system of multiple operators and premium publishers. Having a single, transparent platform to ad-enable all players accelerates the market for advertisers, media agencies and publishers", states Karl-Johan Nybell, Tele2 Group Director of Product Implementation and New Markets.

Swedbank, Adidas, Snickers, Nokia, Nike, Ford, Volvo, H&M, LG and other premium brands have already launched successful advertising campaigns in Sweden. MADS statistics prove that mobile advertising targeted based on gender, age and city of living, result in significantly higher response and click-through-rates compared to traditional online advertising.

"Tele2 is an innovative operator at the forefront of mobile advertising," says Ashu Mathura, CEO and founder of MADS. "We are pleased to see Tele2 playing a very active role in enabling, pushing and facilitating an integrated mobile ad eco-system, combining multiple operators, publishers and advertisers in their European markets".

About MADS
MADS enables advertisers to reach the perfect audience at the perfect time with the perfect message - anywhere! MADS powers the full mobile advertising value chain and enables operators, publishers and advertisers to deliver highly targeted campaigns to mobile consumers. The MADS ONE full product suite includes: ONE for Operators, to create, manage and monetise mobile inventory; ONE for Agencies, to plan, book and optimise campaigns; and ONE for Advertisers, to track real-time campaign performance analytics and reports. MADS ONE unlocks powerful new revenue streams for operators and publishers across all mobile channels including: mobile internet, SMS and MMS push/insert, mobile video, mobile games and applications, idle screen and ring back tones. MADS enables advertisers to deploy dynamic, interactive, highly targeted mobile ads to consumers with the same confidence and control as online ads. MADS currently processes over 400 million ad requests per month in Europe, and is the mobile advertising platform of choice for more than 150 operators and publishers across 18 countries. MADS ad-enabled operators include KPN Netherlands, Vodafone (Netherlands, Romania, Hungary, New Zealand and Greece), Tele2 (Sweden, Norway, Netherlands, Estonia, Latvia, Lithuania, Croatia and Russia), Telenor Norway, H3G Sweden and T-Mobile Netherlands among others. MADS was founded in 2006 and is a privately held company based in Amsterdam, The Netherlands. Learn more at http://www.mads.com.

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Mindy M. Hull, Communications Officer
MADS
+31 625 047 680
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Mindy M. Hull, Communications Officer
MADS
+1 415 889 9977
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