ASTRALCOM Develops iPhone and Android App For Homebuilder Client

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Integrates Cutting-Edge Geofence, Mapping and Mortgage Calculation Tools

Ashton Wood's new mobile app.

We wanted to also empower homebuyers by allowing them to utilize the same analysis calculators and other comparison tools that our onsite professionals use in helping educate people on making the right home buying decisions.

ASTRALCOM, LLC today announced the launch and availability of their homebuilder client’s smartphone app for iPhone and Android.

The Ashton Woods Homes smartphone app for iPhone and Android includes typical property search-type features like community and individual property listings and details, elevations, videos, and blog postings – all fed, in real-time to the app from the client’s back-end data systems.

The real wizardry in the app comes from how the GPS feature is being used to aid home buying prospects. The app includes a geofence which is a virtual perimeter around a specific location. For example, the app alerts the user with a real-time message on their screen, when they drive by an Ashton Woods community. This helps provide direct community-specific information, text directions and encourages them to stop in at the local community.

Prospects can also easily identify the homes they like, save them in the app, email them and even share them on their social networks like Facebook and Twitter. The app also includes a set of financial calculators to help prospective buyers determine how much home they can afford, how much in utilities they can save and even how they can pay down their mortgage in less than 30-years.

“In developing the Ashton Woods Homes native app, we took into consideration all of the distinct ways our client’s customers would desire information about nearby new home communities, and in doing so, empowered prospective homebuyers to get the information they need quickly and efficiently,” stated Erik Jensen, ASTRALCOM Chief Technology Officer. “Additionally, wherever an app user is, they can map immediate and exact directions to every Ashton Woods Community, from anywhere in the United States and because of the geofence, the app will alert users when they are within close proximity of any Ashton Woods Homes community,” explained Mr. Jensen.

Tad Serbin, Senior Vice President of Sales and Marketing at Ashton Woods Homes stated, “Ashton Woods Homes is excited to be able to help homebuyers by providing a smartphone app that delivers a clear benefit in helping them find our homes and communities easier,” stated Mr. Serbin. “We wanted to also empower homebuyers by allowing them to utilize the same analysis calculators and other comparison tools that our onsite professionals use in helping educate people on making the right home buying decisions,” added Mr. Serbin.

The smartphone app can be downloaded FREE at these locations;

Android Market: http://goo.gl/nNafO

Apple iTunes App Store: http://goo.gl/bGtdS

Learn more about ASTRALCOM at http://www.IncreaseYourBusinessWith.us.

About ASTRALCOM®
ASTRALCOM Digital Business Solutions([http://www.astralcom.com) is a digital business solution provider that creates and develops strategic Internet and e-business implementations using web development, mobile phone applications, e-commerce, search marketing, social media, virtual world deployments, social intelligence messaging, customer experience management and business growth tactics. ASTRALCOM is a multiple award-winning business and has been named as one of the Top 10 Most Dependable Web Design Firms in California.

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Richard Bergér, VP of E-Business