Billing Revolution Unveils ‘single-click’
Service, Brings a More Profitable Way for Retailers to Process Mobile
Commerce, Cross Carrier for Consumer Credit Card Purchases On the Go
Industry First Off-Deck Platform Targets Explosive Mobile Payment
Marketplace, Which is Expected to Reach $300 Billion by 2013
SEATTLE (Business Wire EON/PRWEB ) September 5, 2008 --
Billing Revolution, a recently stealth-mode mobile commerce company,
today announces “single-click,”
a mobile billing and payments service designed to make it easy once and
for all for retailers to sell products to on-the-go consumers without
sacrificing high profits to mobile operators. This new billing
revolution is being led by a veteran team of mobile and internet
entrepreneurs that have pioneered e-commerce, SMS campaigns such as
American Idol, and mobile advertising from companies such as Third
Screen Media, AT&T Wireless, Amazon, and Microsoft.
Mobile commerce today has generally been limited to on-deck digital
merchandise. Merchants selling goods and services off-deck have failed
to provide a seamless and quick purchase experience that consumers
expect for both digital and physical goods. Billing Revolution is now
pioneering mobile commerce for both merchants and consumers with its “single-click”
experience. Billing Revolution’s proprietary
technology works across most phones without requiring users to enter a
user name or pin code every time they make a purchase. It is the only
solution available today that is equipped to handle off-deck purchases
around the globe while providing a greatly increased profit to retailers.
“Today’s
opportunity is all about creating access and making it easier for people
to start using their cell phone as their wallet. With consumer adoption
increasing rapidly and the proliferation of mobile phones that are able
to navigate the web, it’s only a matter of
time before services like ours really take off,”
said Andy Kleitsch, CEO of Billing Revolution. “We
stand at the forefront of an explosive growth industry and a simple
mobile commerce proposition is something that the industry has needed
for a long time. We feel we are in a great position to grab a
significant part of what currently is forecasted to be a $300 billion
dollar market over the next five years.”
According to a white paper recently released by The Nielsen Company, “The
US is the global leader in mobile internet adoption, with 40 million US
mobile subscribers (15.6%) actively using the mobile internet.”
The paper also notes that, “Adults age 25-34
are the most likely to have made a purchase using their phone: 5.4% of
that age group (or some 3 million people) have made a purchase, compared
with 3.6% among the general mobile-subscriber population.”
Billing Revolution’s “single-click”
Service
Once a mobile user is ready to conduct a transaction, they are taken to
Billing Revolution’s secure purchase page.
After providing their credit card information, a SMS receipt is sent to
the user’s phone. Upon clicking the receipt
link, authentication is complete and future purchases are all “single-click”
enabled. Billing Revolution’s authentication
service also provides merchants with several management tools, such as
restricting or allowing paying customer access.
Through Billing Revolution’s simple
single-click process, consumers enjoy the added convenience of mobile
shopping, and mobile operators can sell goods and services not currently
allowed on their bills, such as physical goods and purchases over $20.
Beyond that, publishers and advertising networks can commerce enable
mobile ad campaigns and deliver improved ROI, while delivering a better
customer experience on mobile.
According to Juniper Research, the gross transaction value of mobile
payments will grow to exceed $300 billion by 2013 and there will be more
than 2.1 billion subscribers that will have purchased digital goods. The
research firm also cites a “significant and
immediate” opportunity for mobile payment
software and services, and that mobile phones will soon become a widely
used tool for purchases that span both digital goods such as music,
tickets and games, as well as physical goods including gifts and books
and other high-end items.
About Billing Revolution
Billing Revolution is a technology and services company that enables
secure “single-click”
credit card transactions on mobile phones. Billing Revolution’s
turnkey software allows merchants to securely sell products to mobile
consumers, while enabling mobile sites, advertisers and agencies to
commerce enable their mobile advertising campaigns. By leveraging
Billing Revolution's service, merchants can easily sell any product at
any price and realize up to an 80% increase in their net profit margin
when compared to operator based billing. Billing Revolution partners
include: JumpTap, Buzzd, Quattro Wireless, Wcities, Ad Infuse, Movaya,
Ascendo, PHD US, and many others.
See the original story at: http://eon.businesswire.com/releases/mobile/billing/prweb1293194.htm
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