CellTrust Wallet(TM) Gives Business the Ability to Ramp-up Mobile Customer Relationships: Pre-Configured Modules Save Companies Time & Cost Deploying Mobile Campaigns

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In sync with business' desire to build better customer relationships and brand loyalty, CellTrust Corporation (http://www.celltrust.com) today announced the availability of mobile software and services that make it possible for any type of business to rapidly and cost-effectively roll out a mobile marketing campaign with the advantages a secure micro-client based data platform offers. Saving months on campaign development and immediately resolving the issue of handset and carrier compliance, CellTrust Wallet, a business-to-business-to-customer mobile marketing and messaging solution, includes seven pre-configured modules which can be easily tailored to businesses' enhanced communication needs.

    Commenting on the state of today's mobile-wireless environment, Yankee Group Analyst Declan Lonergan explains, "The wireless industry is failing to meet demand for mobile Internet applications and services. Serious money is being left on the table. While failure to meet demand is due in part to network capabilities, it is also due to inadequate marketing and packaging of these offerings. It is refreshing as we head into 2008 to see a new wave of technology companies bringing innovative mobile marketing and messaging solutions to market and tapping into what will become a very significant market opportunity."

According to CellTrust CEO Sean Moshir, "Certain sectors of the Mobile Internet require additional compliance and security. For example, mobile banking becomes a viable end-user solution when compliance and security are embedded in the solution. It is important as mobile adoption grows that companies have the ability to strengthen customer relationships and conduct commerce in a secure manner via the mobile phone. CellTrust Wallet provides both a secure mobile platform and the ability to rapidly deploy mobile campaigns."

Built on CellTrust's Secure Mobile Information Management platform (SMIM) and micro-client technology, CellTrust Wallet features two-way information exchange with intelligent rules-based aggregation. The CellTrust Wallet micro-client is free to the end user and can be installed on the mobile device to parse and disseminate relevant data and content as well as value-added products and services to a business' respective target audience in real time. CellTrust Wallet supports auto-synchronization, auto-update, self-service, reporting back, and anti-theft data wipe capabilities.

The seven newly available CellTrust Wallet modules include:

-- Identity Management Module: simplifies the process of managing user identities across mobile applications providing provisioning and secure access while ensuring ongoing compliance. Automatic data wipe prevents unwanted access to information on the cell phone should it be lost.

-- Payment Management Module: gives consumers the ability to easily and securely purchase or make payments with their mobile phone. By integrating banking and other financial institutions, as well as leading online payment providers such as PayPal Mobile, consumers now have the option of making payments, purchases or money transfers.

-- Travel Management Module: provides consumers with easy access to their entire travel portfolio, i.e. airlines, car rental, hotels, travel agencies, current itinerary, past trips, future trips, and current miles/rewards/points, as well as real-time flight information. Consumers can book, purchase, and change travel plans conveniently and securely from their cell phone.

-- Rewards Management Module: gives consumers the ability to quickly register and input loyalty and/or merchant account data via templates or customized to their preferences. Secure real-time data, user-friendly templates and mobile access make it easy for consumers to participate, manage and utilize customer loyalty programs.

-- Coupon Management Module: gives consumers the ability to opt-in to receive, store and redeem coupons by using their cell phone. Convenient retrieval of stored coupons with optional alerting when expiration is approaching further enhances the consumer experience. Redemption with unique bar-code SMS makes for a secure and easy-to-use mobile coupon solution.

-- Location Based Services Module: provides relevant information based on geographic proximity, i.e. the closest coffee house, hotel, car rental, or retail outlet. Consumers can automatically receive coupons, special offers or invitations as well as a myriad of different types of information as soon as they come into geographical range of a specific location for the mobile programs they have opted-in.

Through end-user permission and email configuration, CellTrust Wallet has already developed mobile access to over 50 brands and is rapidly extending its reach and functionality. Some of the branded account templates currently offered include: Wells Fargo, Bank of America, CitiBank, Chase, Discover Card, US Airways, Delta Airlines, American Airlines, British Airways, Southwest Airlines, United Airlines, Marriott, Starwood, Avis, and Hertz, among others.


CellTrust Wallet and the Secure Mobile Information Management platform are immediately available to businesses worldwide or as a companion offering for financial institutions, credit card companies, and marketers already developing a digital wallet who want to enhance respective customer experiences via the mobile phone and do so in a more secure manner. For more information on CellTrust Wallet and how it can complement an existing business marketing model, contact CellTrust Business Development and Sales at 480.515.5200, ext. 301.


CellTrust (http://www.celltrust.com) is a leading provider of mobile software for the secure and trusted exchange of information on mobile devices. CellTrust's Secure Mobile Information Management platform and suite of mobile applications are engineered to manage and deliver information and mobile content in a timely, intelligent, and secure manner from SMS to the most advanced micro-client delivery. In 160 countries using 400 carriers, CellTrust provides advanced mobile messaging and marketing solutions to customers and resellers in both convenient white label and customizable formats. CellTrust's mobile software benefits advertising, marketing, education, finance, travel and hospitality, technology, and government sectors, among other global industries. For more information, visit http://www.celltrust.com.

(C)2007 CellTrust Corporation. All rights reserved. CellTrust, the CellTrust logo, and the CellTrust product names and logos are either registered trademarks or trademarks of CellTrust Corporation. In addition, other companies' names and products mentioned in this document, if any, may be either registered trademarks or trademarks of their respective owners.

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Lee Rech
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