mobileXware Brings Fitness to Mobile Phones with xFit

mobileXware, a new company based in Boulder, Colorado, now offers a physical fitness guide called xFit that is available for download to cell phones and other mobile devices.

Boulder, CO (PRWEB) March 14, 2008 -- mobileXware's flagship product, xFit, is a complete, full-body exercise program that can be downloaded to cell phones and other mobile devices (such as BlackBerry, Sony Ericsson, Nokia, Motorola, Samsung, etc.) It's the brainchild of Joel Lenorovitz and Jason Ryer, founders of the Boulder-based company.

Joel

You can pull out your mobile device at any time and complete as many exercises as you want. For example, if you have 20 minutes free, you have time for about 20 exercises. You can do it at home, work, on vacation, on the road, just about anywhere

The idea is to make it easy to get in shape and stay fit. You could spend money on a health club membership or the latest equipment; however, you can get xFit for less than you pay for just one month at the gym.

We want our customers to make sure that xFit works on their mobile device before they decide to purchase

During my service, other volunteers turned me on to a workout that really helped mix things up and keep my exercise routines fresh. They used a standard deck of playing cards, shuffled the cards, and flipped one at a time. They assigned an exercise to the cards beforehand - for example, Ace for abs, Two for push-ups, Three for lunges, and so on. We called it The Deck

it offered such an effective and convenient workout.

I loved the card concept of The Deck but thought that it could be taken a step further. With more and more uses for cell phones and other mobile devices, I thought, 'why not put your workout on your mobile device and carry your exercise routine with you everywhere?' It would be the ultimate in convenience for working out

Our goal is to get xFit on as many different devices as possible and in the hands of as many people as possible, thereby helping people get in shape and stay fit

"You can pull out your mobile device at any time and complete as many exercises as you want. For example, if you have 20 minutes free, you have time for about 20 exercises. You can do it at home, work, on vacation, on the road, just about anywhere," explains Ryer. "The idea is to make it easy to get in shape and stay fit. You could spend money on a health club membership or the latest equipment; however, you can get xFit for less than you pay for just one month at the gym."

Although the download is free, it is limited to six exercises. To gain access to all 50 exercises, mobileXware sells a keycode for $24.95 to unlock the workout. "We want our customers to make sure that xFit works on their mobile device before they decide to purchase," says Lenorovitz.

How did the founders come up with the idea for xFit? It all started while Ryer was serving as a Peace Corps volunteer in Bolivia several years ago. He wanted to keep up with his fitness routine but had one major problem: There was no access to a gym in the small village where he worked.

"During my service, other volunteers turned me on to a workout that really helped mix things up and keep my exercise routines fresh. They used a standard deck of playing cards, shuffled the cards, and flipped one at a time. They assigned an exercise to the cards beforehand - for example, Ace for abs, Two for push-ups, Three for lunges, and so on. We called it The Deck," explains Ryer.

Ryer then passed the concept to others, introducing them to his newly discovered workout routine, and also began using a more advanced deck of cards with graphical and text descriptions of specially designed exercises. Lenorovitz was immediately sold on the idea and integrated the workout into his fitness routine - first during his travels to Antarctica where he worked on a research ship, and then at home as well because, as Lenorovitz states, "it offered such an effective and convenient workout."

"I loved the card concept of The Deck but thought that it could be taken a step further. With more and more uses for cell phones and other mobile devices, I thought, 'why not put your workout on your mobile device and carry your exercise routine with you everywhere?' It would be the ultimate in convenience for working out," explains Lenorovitz.

Ryer and Lenorovitz now have a home office in Boulder and are expanding their marketing efforts. "Our goal is to get xFit on as many different devices as possible and in the hands of as many people as possible, thereby helping people get in shape and stay fit," says Ryer.

About mobileXware:
mobileXware was founded in 2007 to offer mobile solutions that promote healthy lifestyles. In the near future mobileXware plans to release additional xFit-compatible content modules featuring yoga, Pilates, free-weight, stability ball, kettlebell, and other exercise methods to help users further expand their fitness routine. More information about the founders, mobileXware, and xFit can be found on the website www.mobileXware.com/xfit.

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