Independent Research Firm Ranks Razorfish as a Leader in US Digital Agencies in Mobile Marketing

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Leaders chosen for both their “strategic thinking and execution skills”

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Sound strategic development skills and solid execution make Razorfish a good choice for any brand that wants to think comprehensively about mobile marketing.

Razorfish, one of the world’s largest interactive agencies, today announced it was ranked as a leader in the “The Forrester Wave™: US Digital Agencies – Mobile Marketing Strategy and Execution, Q1 2012.” Razorfish was one of 9 companies Forrester Research, Inc. selected to participate in the report after a rigorous evaluation process. The report, published January 27, 2012, can be viewed at

Forrester evaluated Razorfish and the other agencies against 37 criteria that ranged from company vision to strategy to its products/services road map. It placed Razorfish among the leaders group, their highest ranking, who “produce high-caliber work with client satisfaction to match.”

Razorfish scored high marks in the areas of company vision (4 out of 5) and development and execution (4.05 out of 5), and a perfect 5 in the strength of its management team. According to the report, “Sound strategic development skills and solid execution make Razorfish a good choice for any brand that wants to think comprehensively about mobile marketing.”

“We believe being cited as a leader in the Forrester Wave for Mobile Marketing demonstrates Razorfish’s ability to deliver industry-leading work and bottom line results for our clients,” said Paul Gelb, Vice President, Mobile Practice Lead. “We are dedicated to moving our clients’ businesses forward with our mobile services."

About Razorfish
Razorfish creates experiences that build businesses. As one of the largest interactive marketing and technology companies in the world, Razorfish helps its clients build better brands by delivering business results through customer experiences. Razorfish combines the best thought leadership of the consulting world with the leading capabilities of the marketing services industry to support our clients’ business needs, such as launching new products, repositioning a brand or participating in the social world. With a demonstrated commitment to innovation, Razorfish continues to cultivate our expertise in Social Influence Marketing, emerging media, creative design, analytics, technology and user experience. Razorfish has offices in markets across the United States, and in Australia, Brazil, China, France, Germany, Japan, Spain, Singapore and the United Kingdom. Clients include Carnival Cruise Lines, MillerCoors, McDonald’s and Starwood Hotels. With sister agencies Starcom MediaVest, ZenithOptimedia, Denuo and Digitas, Razorfish is part of Publicis Groupe’s (Euronext Paris: FR0000130577) VivaKi, a global digital knowledge and resource center. Visit for more information. Follow Razorfish on Twitter at @razorfish.


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