Greystripe Strikes 'Sweet Deal' with Leading Mobile Game Developer, Digital Chocolate, to Deliver Ad-Supported Mobile Games to Players Worldwide: Greystripe will Distribute Six of Digital Chocolate's Award-Winning Mobile Games Including Tower Bloxx, Mafia Wars, Yakuza and Rollercoaster Rush

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Today Greystripe, the largest distributor of ad-supported mobile games and applications and the creator of the first mobile in-game advertising network, announced a Tier-1 game publisher deal to distribute free mobile games with award winning publisher, Digital Chocolate.

Greystripe's approach of ad-enabling content could open up a large segment of new consumers to our award-winning, made-for-mobile games.

    A selection of Digital Chocolate's mobile games will be delivered through all 20 of Greystripe's Catalog Platform partners in addition to, the world's largest free, ad-supported mobile game portal. Additionally, Digital Chocolate will monetize their content via Greystripe's AdWRAP advertising network, which includes brands like Yahoo!, New Line Cinema, Progressive Insurance and Zagat.

"We are very supportive of new models that drive discovery and trial of mobile content, partnering with Greystripe is a big step towards this goal," said Jason Loia, COO at Digital Chocolate. "Greystripe's approach of ad-enabling content could open up a large segment of new consumers to our award-winning, made-for-mobile games. "

The Digital Chocolate games to be distributed by Greystripe are as follows:

Tower Bloxx - IGN Editor's Choice Award, Pocket Gamer Gold Award, WGWorld Editor's Award

Cafe Solitaire

Johnny Crash - Gamespot Editor's Choice Award

Mafia Wars Yakuza - IGN Editor's Choice Award and Game of the Month, Mobile Choice Award

Night Club Empire - IGN Editor's Choice Award

Rollercoaster Rush - IGN Editor's Choice Award, CDG Game of the Year 2006

"It's a delight to offer our consumers such high quality, community driven, original mobile content. Digital Chocolate has proven their content works in mobile and use is what drives real monetization inside an ad based channel, like Greystripe," said Erica Chriss, VP Business Development and Strategy at Greystripe.

Greystripe's patent-pending AdWRAP technology automates the process that enables advertisements to be wrapped directly with mobile games and applications without any complex coding and development for the content owner. AdWRAP provides game publishers, Web and mobile media portals, and carriers with an additional source of revenue, while simultaneously building customer retention and loyalty.

About Greystripe

Greystripe is the world's first ad-supported mobile games and applications distributor. Greystripe's AdWRAP technology enables: publishers to gain advertising revenue by serving ads through their games; advertisers to reach a new mobile audience; and consumers to download great games for free. The AdWRAP system is protected by a broad array of patents pending and currently serves ads into more than 800 game titles from 90 publishers supporting over 1,000 handset models. Greystripe reaches millions of mobile game players through its online portal, through the mobile web (, and through its 20 AdWRAP Catalog Platform partners. Greystripe was named a Red Herring Global 100 winner in 2007 and the Under the Radar Best in Show: Mobility winner in 2006. Visit Greystripe at

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Jenna Britton
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