Greystripe Will Distribute Seven Award-Winning Mobile Games by Hands-on, Including Call of Duty® 2, True Crime®: Streets of LA and Top Gun™: Air Combat

SAN FRANCISCO (Business Wire EON/PRWEB ) September 10, 2007 -- Today Greystripe, the leading distributor of ad-supported mobile games and applications and the creator of the first mobile in-game advertising network, announced their partnership with Hands-On Mobile™, to deliver seven major titles, free to consumers for the first time.

Greystripe has created an economically viable alternative to for-pay mobile game distribution with their AdWRAP distribution solution

We have the ability to distribute our games worldwide increasing our reach for our titles.

We are very excited to partner with Hands-On to bring their innovative, top-quality mobile games to Greystripe's ad-supported mobile distribution solution. We've proven the model, which is revolutionizing the access that mobile consumers have. With partners like Hands-On Mobile on board we are guaranteed to increase mobile content usage around the world

“Greystripe has created an economically viable alternative to for-pay mobile game distribution with their AdWRAP distribution solution,” said Erik Pavelka, Vice President of Business Development at Hands-On Mobile. “We have the ability to distribute our games worldwide increasing our reach for our titles.”

Included in the seven titles are the mobile versions of Call of Duty 2 and True Crime: Streets of LA, both popular titles originally published for PC and console systems by Activision®. Another classic coming to GameJump is the mobile version of Top Gun: Air Combat, a famous title based on the hit blockbuster movie. Players can choose to play as Iceman (Val Kilmer in the Top Gun motion picture) or Maverick (played by Tom Cruise).

The Hands-On Mobile games to be distributed by Greystripe are as follows:

1.  LEGO(R) Bricks
2.  World Poker Tour(R): 7 Card Stud
3.  True Crime: Streets of LA
4.  Call of Duty 2
5.  Top Gun: Air Combat
6.  Pro Bowling
7.  Sudoku Garden

“We are very excited to partner with Hands-On to bring their innovative, top-quality mobile games to Greystripe’s ad-supported mobile distribution solution. We’ve proven the model, which is revolutionizing the access that mobile consumers have. With partners like Hands-On Mobile on board we are guaranteed to increase mobile content usage around the world,” said Erica Chriss, Vice President of Strategy and Business Development at Greystripe.

All of these mobile games are made available for free via Greystripe’s online and mobile gaming portal GameJump.com and through its AdWRAP Catalog program. Greystripe’s patent-pending AdWRAP technology automates the process that enables advertisements to be wrapped directly with mobile games and applications without any complex coding and development for the content owner. AdWRAP provides game publishers, web and mobile media portals, and carriers with an additional source of revenue, while simultaneously building customer retention and loyalty.

About Greystripe

Greystripe is the world’s first ad-supported mobile games and applications distributor. Greystripe’s AdWRAP technology enables: publishers to gain advertising revenue by serving ads through their games; advertisers to reach a new mobile audience; and consumers to download great games for free. The AdWRAP system is protected by a broad array of patents pending and currently serves ads into more than 800 game titles from 70 publishers supporting over 1,000 handset models. Greystripe reaches millions of mobile game players through its online portal GameJump.com, through the mobile web (http://gjmp.tw), and through its AdWRAP Catalog Program. Visit Greystripe at http://www.greystripe.com.

About Hands-On Mobile, Inc

Hands-On Mobile is a leading global publisher of mobile games, personalization and lifestyle products targeting all market segments of the mobile handset marketplace. With operations in four continents, Hands-On Mobile develops, publishes and distributes mobile content to more than 180 of the world's leading operators in 60 countries. Hands-On Mobile provides operators and their customers with the world's best entertainment brands and applications and provides brand owners with the shortest route to market. The Hands-On Mobile content catalogue is diverse, including top brands like Activision, Billboard, CBS, Hasbro, LEGO, Marvel, NBC Universal, Paramount Pictures, and World Poker Tour. Hands-On Mobile is a U.S. corporation with headquarters in San Francisco and offices in San Diego, California; London and Bollington, England; Krakow, Poland; Sao Paulo, Brazil; Shanghai and Beijing, China; and Seoul, Korea. For more information about Hands-On Mobile's products and organization please visit www.HandsOn.com.

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