The key to their success was a proven methodology that delivers contextual, value-driven communications to their customers that produced average response and close rates that are ten times greater than web display advertising.
London (PRWeb UK) January 3, 2011
In 2010, mobile operators in more than 40 countries relied on Upstream, a leader in mobile marketing solutions, to generate $500 million in incremental revenue from marketing programs delivered via the mobile channel. The key to their success was a proven methodology that delivers contextual, value-driven communications to their customers that -- according to the company’s primary research -- produced average response and close rates that are ten times greater than web display advertising. Now a company with nine-digit revenues, Upstream intends to bring its solution to North American operators.
“Our work with global operators has reached more than half a billion consumers, and we have learned that mobile is not a broadcast, volume- or spam-driven game, but rather a very personal, contextual medium,” said Marco Veremis, co-founder and Chairman of the Board of Upstream. “If operators only ‘touch’ their customers with timely, highly relevant messages that generate an impulse reaction, we have seen dramatically increased response and close rates that drive bottom-line revenues.”
According to Veremis, context is the most important factor. By strategically selling their products and services (e.g. premium SMS, mobile internet, mobile content, etc.) to their customers, operators around the world have found that targeted, personal messages generate far more return on investment than “broadcast” forms of advertising, even when it is delivered via new, sophisticated forms of mobile marketing that include interactive apps, video and more.
For example, if a mobile customer makes a call and gets an account balance through a message that also suggests how he/she could spend less by upgrading to a new service plan, the likelihood of an up-sell is much higher due to its value-added nature. In this case, a personalized interaction with the customer generates greater revenue than traditional volume- or reach-oriented mobile advertising tactics.
“North American operators are capable of sending hundreds of millions of ads and pitches to their customers each month, and our role is to ‘change the conversation’ in how they perform mobile marketing to drive the highest revenue potential,” said Veremis. “In those communications, succinct call-to-actions that can be performed in seconds, not minutes, offer the best chance of success.”
Upstream is a world leader in mobile marketing solutions, reaching more than 500 million consumers in more than 40 countries. Using its advanced technology platform to deliver potent interactive communication via mobile channels, Upstream empowers global brands to activate their customers like never before. Upstream was born out of a desire to revolutionize the way companies market to mobile consumers. By combining technology innovation with years of execution expertise and the analysis of terabytes of consumer data, communications powered by Upstream massively increase conversion rates and generate profitable interactions for companies and their mobile consumers. This unique capability to extract value from any customer base has made Upstream the preferred mobile marketing partner for blue-chip companies, including Vodafone, T-Mobile, TIM, Orange, Telefonica, America Movil, Zain, MTN, The Coca-Cola Company, Nestle, Unilever, Shell and BSkyB. For more information, visit http://www.upstreamsystems.com .
Upstream and the Upstream logo are trademarks or registered trademarks of Upstream Systems or its affiliates in the U.S. and other countries. Other names may be trademarks of their respective owners.
Daniel Rhodes / Evan Tamura
Global Results Communications (GRC)
+1 949 608 0276