Integrating Mobile Marketing Into a Large-Scale Marketing Campaign.
Redding, CT (PRWEB) July 29, 2009
On Tuesday, August 11, 2009 at 1 PM Eastern Daylight Time, Search Marketing Now presents "Integrating Mobile Marketing Into a Large-Scale Marketing Campaign." This webcast is free and is sponsored by Unica Corporation.
With continuing growth in consumer adoption of smart phones, smart marketers are moving quickly to integrate mobile into the marketing mix. Mobile phones and their associated applications have changed the way we communicate and the way we live. This presents tremendous opportunities -- and challenges -- for marketers.
This webcast examines how large-brand and multi-channel marketers can integrate mobile into an existing marketing campaign.
Greg Sterling, mobile industry analyst, will present an overview of the mobile landscape, including recent research and examples of some large brand mobile marketing campaigns. Cindy Krum, CEO Rank-Mobile, will discuss how to integrate mobile into the various elements of a brand's marketing strategy.
This webcast is sponsored by Unica Corporation. Unica Corporation is a leading global provider of enterprise marketing management (EMM) software and services. The most comprehensive EMM suite on the market today, Unica's marketing management solutions streamline the entire marketing process from analysis and planning to project management, execution and measurement. More than 800 companies worldwide depend on Unica for their enterprise marketing management solution.
About Search Marketing Now and Third Door Media:
Search Marketing Now webcasts are produced by Third Door Media, Inc. Third Door Media's mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful.
Third Door Media produces the conference series Search Marketing Expo - SMX, which includes SMX East, SMX West, SMX Advanced and other SMX conferences. Third Door Media also publishes the search marketing news and analysis site Search Engine Land and Sphinn.com, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in internet marketing.