OfferMobi Takes Mobile Performance Marketing Mainstream at AffCon2010

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OfferMobi, the 1st US based mobile affiliate network will be showcasing their latest campaigns at the AffCon 2010 event being held on June 21st through the 23rd in Denver, Colorado. AffCon is the largest "for free" convention for affiliate marketers held in the US. OfferMobi is forging new ground in the mobile space by providing ad campaigns to mobile publishers on a cost per action basis and wooing some large brands in the process.

OfferMobi will be attending and exhibiting at this year's AffCon 2010 Affiliate Marketing Conference and Trade Show being held in Denver's Colorado Convention Center on June 21st through the 23rd.

OfferMobi has been quickly forging new ground in the mobile advertising space. With estimates by Gartner predicting the mobile ad market to grow to from $913 million in 2009 to $13 billion by 2013, OfferMobi is poised to carve out a share for its mobile affiliate network. Their secret is performance, namely performance based ads on mobile devices.

"The AffCon 2010 show is important for us to introduce mobile affiliate marketing to traditional desktop web affiliate marketers. The mobile web is a new frontier that affiliates are enthusiastically stepping into," says Mark Roth, CEO and Co-Founder of OfferMobi. "AffCon is where we can get the word on the street to affiliates about mobile. Every month there are literally billions of ad impressions that go unsold, this is the opportunity for affiliates to really clean up."

Launched in February of 2010, OfferMobi has gained steam quickly adding over 700 mobile publishers in just 3 months. These include mobile website owners, media buyers, APP developers, and mobile ad networks.

They have also attracted interest from brand names looking to reduce costs and increase results from mobile marketing campaigns. Hair Club For Men Ltd. Inc. recently launched their first mobile performance campaign using OfferMobi's tracking technology for its mobile click-to-call campaign. Users of mobile devices see ads when they visit mobile landing pages or while they are using an app, when they click on a banner or text ad, the phone dials into Hair Club For Men's call center. Click-to-Call campaigns traditionally have converted customers 10% to 70% better than traditional web methods.

At AffCon, OfferMobi will introduce affiliates to campaigns from Hair Club For Men as well as campaigns from comScore, several EDU (educational) offers, and Service Magic. Of the over 40 exhibitors at this year's AffCon2010, OfferMobi will be one of the only to be featuring all mobile solutions for affiliates. AffCon 2010 is expected to attract over 2000 affiliate marketers and Cost per Action (CPA) network publishers. The unique selling point for AffCon, unlike other affiliate marketing conferences, is that the affiliates are always free.

AffCon2010 will feature a full two days of conference style speeches and panels. In addition to a robust trade show exhibition floor that includes over 50 vendor booths, the show features an additional day of training programmed by Search Engine Strategies. The sessions will focus on new and continuing trends and opportunities in the online and mobile affiliate marketing space. Offermobi Co-Founder and CEO, Mark Roth will be speaking on two panels during the panel.

OfferMobi will be exhibiting at booth 310 at the AffCon 2010 show.

About OfferMobi:
OfferMobi is the 1st US based mobile affiliate network. Launched in 2010, OfferMobi has a loyal following of 700 mobile publishers who are seeking performance based commissions from ads they can run in mobile advertising channels. OfferMobi acts as both an agency and a performance based network for advertisers who wish to enter the mobile enabled website, App, or SMS space to further their marketing efforts in this emerging channel.

Jim Lillig
Director of Business Development

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Jim Lillig
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