Top Five Enterprise Mobile Predictions for 2010

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Visage Mobile Predicts Strong Growth for Enterprise Mobile Management, Major Mobile Device Market Share shifts, a Move Away from Traditional Telecom Expense Management and the Rise of Corporate Mobile Broadband

Visage Mobile

This year enterprise smartphone adoption accelerated – making the leap from a ‘nice to have’ to a ‘must have’ with more employees using their mobile phone for business and more enterprises adopting corporate mobility policies. In 2010 it will become mandatory to have a corporate mobility policy in place

As the year draws to a close, and more smartphones enter the market, many companies are left wondering what next year will bring for enterprise mobility management. To answer these questions, Visage Mobile today released its top five predictions for how enterprise mobility will evolve in 2010 and the impact those trends will have on IT and business. Visage Mobile is a leading enterprise mobility management company that enables businesses to take control of their mobility budget and inventory and set policies that govern employee usage of smartphones and mobile broadband. Over 150 US based corporations have loaded their mobile billing data and device data into the Visage cloud-based application, which provides usage data on over 50,000 U.S. employees spread across all geographies and industry verticals.

"This year enterprise smartphone adoption accelerated – making the leap from a ‘nice to have’ to a ‘must have’ with more employees using their mobile phone for business and more enterprises adopting corporate mobility policies. In 2010 it will become mandatory to have a corporate mobility policy in place,” said Tim Weingarten, CEO of Visage Mobile. "Lessons learned from this year’s economic climate will force enterprises to look for new opportunities to cut expenses and avoid excess spend, and the first place they should look is their mobile costs. With next generation Software as a Service (SaaS) technologies quickly replacing traditional Telecomm Expense Management (TEM) consultants, businesses will begin to see immediate ROI from new solutions with a near zero footprint.”

Visage Mobile’s predictions reveal that in spite of the economy, next generation enterprise mobility management will continue to see strong growth and investment over the next year - a prediction that industry analysts agree with as well. Here's a summary of Visage Mobile’s 2010 predictions-- we'll blog here on each prediction over the coming weeks:

1.    Wireless carrier mobile data usage pricing models will adapt in 2010 to usage-based and tiered models like wired broadband. This will be driven by both massive bandwidth consumption on new app-phones and network-neutrality regulations, with AT&T leading the charge and other major carriers following close behind. As mobile data consumption becomes more expensive for its largest users, there will be significant downstream ramifications for corporations as mobility costs increase for overages including exceeding data usage caps and data roaming. Employee policy enforcement will be critical to avoid massive overspend.
2.    Adoption of corporate-liable plans will increase, but with individual-liable devices. The trend towards consumerization of IT and mobility will accelerate and lead to more personal choices for device type, but will be done in the context of corporate mobility plans. This will provide a win-win where the employee gets to choose his/her device and the corporation gets the benefits of visibility, manageability, pooled plans, reduced spending per line and overall mobile asset management.
3.    Surge in corporate adoption of employee smartphones and app phones. We believe employee penetration rates will grow rapidly from the average today of 10 percent to over 30 percent as these devices move beyond the executive and sales teams. For the first time security and manageability of non-Blackberry operating systems has become “good enough” and to remain competitive and drive employee productivity, these devices are must-have and mission-critical.
a.    Visage Mobile is seeing, within our customer base, the clear trend towards IT acceptance and employee adoption of both iPhones and Android devices. There is a clear path towards Blackberry, iPhones and Android sharing the enterprise market with each having a 30 percent share.
b.    Our customers with the highest smartphone adoption (average 35-40 percent across our customer base) are increasingly focused on employee’s accessing corporate cloud applications, like, with their smartphones and not just employee email.
4.    Increase in 3G mobile broadband adoption in employee laptops. With almost all enterprise-class laptop models shipping in 2010 being embedded with 3G connectivity, increasingly based on Qualcomm’s multi-carrier Gobi chipset, we see IT departments increasingly activating the 3G modules for employees below the executive level. Today’s low single digit penetration of mobile broadband on laptops within the enterprise will rapidly increase as tools become available to manage and help eliminate the massive variable cost that can occur with international data roaming and data overages.
5.    Businesses will move away from traditional TEMs and adopt next generation SaaS based applications to manage their mobile spend, set and monitor employee mobility policies and track device usage and inventory within their employee base. In today’s market, with rapidly shifting mobility requirements, there just isn’t the time available to implement a consulting based TEM solution in six months versus a SaaS based application in one week. As corporate mobility requirements shift away from a TEM focus on the right mobile billing plan to a focus on increasing the use of sophisticated application phones by all employees, the need for a new software solution that can accurately track these phones will become paramount.

These predictions are based on what Visage Mobile is hearing and seeing first hand from its growing customer base, partnerships with leaders in this space and conversations with industry influencers.

For more details on these predictions and how they can impact IT and business, please check out Visage Mobile’s blog at where you can also provide comments or add your own predictions. Online access to this press release can be found at .

About Visage Mobile
Visage Mobile enables companies to take control of their mobility budget and inventory. Its flagship product, MobilityCentral, is a web-based application capable of quickly analyzing data from thousands of employees across multiple carriers. Its customizable reports and actionable metrics are displayed in user-friendly graphs, giving companies unprecedented insight into their mobile activity. From group creation and budgeting to policy and inventory management, MobilityCentral provides critical information enterprises need to get the most out of their mobile technology. Visage Mobile ( ) is based in San Francisco and was named one of Network World’s “Nine Wireless Companies to Watch (2008).”


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