By implementing our AdWRAP Catalog Platform, they are joining a worldwide movement of shifting from for-pay mobile content to one that is entirely ad-supported.
LOS ANGELES (PRWEB) March 21, 2008
By partnering with Greystripe, MeYou users are now able to browse through the catalog and download desired games, recommend them to other users, or share them Web-to-mobile or mobile-to-mobile with one click for free. Friends receive mobile message recommendations that contain a message from users, a download link for the content and a link to install the MeYou(TM) application.
"Mobile social networks are an ideal place for users to discover and share ad-supported mobile games and we are thrilled to provide MoConDi's users with our catalog," said Alvaro Bravo, VP of Business Development at Greystripe. "By implementing our AdWRAP Catalog Platform, they are joining a worldwide movement of shifting from for-pay mobile content to one that is entirely ad-supported."
Ad-supported content, as offered by Greystripe, has proven to increase user stickiness while providing a new, scalable revenue source. MoConDi will now be able to offer its MeYou users the largest collection of mobile games from top tier publishers such as Vivendi Games Mobile, Hands-On Mobile, Skyzone, Punch Entertainment, and Digital Chocolate. Greystripe's games, in turn, will benefit from the viral distribution of mobile content through the users of the MeYou social network. The partnership allows Greystripe to extend their products and services into an on-device portal exposing free games to more consumers that traditional off-deck markets.
"We are thrilled to enter into a partnership with Greystripe. They are pioneering ad-supported mobile games and provide the best quality and quantity of entertainment for our audience," said JT Klepp, CEO of MoConDi. "The initial response from our community is overwhelmingly positive."
MoConDi is a mobile entertainment creator and distributor that has developed and deployed mobile data applications and content for over 1000 content providers including leading the most popular consumer brands such as Disney, Warner Brothers, Sony Music, THQ, Hands-On Mobile, Glu, I-Play, Gameloft and Electronic Arts to carriers worldwide. MoConDi products drive content uptake and engage communities, as well as creating an environment for content creators to get to market. With offices in Los Angeles, Amsterdam, Oslo, London, Milan and Sydney, MoConDi is set-up to quickly identify and export trends across borders to serve the world's leading wireless carriers, entertainment and media companies, and advertising groups.
MeYou is a trademark of MoConDi Ltd.