Our hope is that Edamam changes the choice from “cook vs. take-out” to “which recipe to cook”. Not being able to find good recipes on the go is a major reason why people settle for delivery. We want to get them back in the kitchen and eating better!
New York, NY (PRWEB) July 31, 2012
People make most of their decisions about what to cook while they are in the grocery store, at the farmer’s market or in transit. Until recently, there was no easy way for people to find good recipes using their mobile phones. This changed three months ago, when Edamam introduced its recipe finder app for iPhone and Android. Today, Edamam extends this easy to use and powerful functionality to all mobile phones with a mobile-optimized browser.
“A huge number of people have mobile phones that are not based on iOS or Android. To fulfill our mission of giving food knowledge back to the people and enabling them to make smart food choices, we had to offer this neglected majority a solution,” shares Victor Penev, Edamam’s Founder and CEO.
Edamam’s recipe finder, with its elegant and intuitive interface, leverages cutting-edge technology. When searching for a recipe, a user gets a few top quality results, presented in a visually compelling way. A built-infunctionality allows the user to compare recipes based on nutrition and ingredients, making selection a breeze. Once the decision is made, the recipe’s ingredient screen also serves as a shopping list.
“Our hope is that Edamam changes the choice from “cook vs. take-out” to “which recipe to cook.” Not being able to find good recipes on the go is a major reason why people settle for delivery. We want to get them back in the kitchen and eating better!” explains Penev.
Edamam’s recipe finder is also available online at Edamam.
Edamam is about helping people eat better by simplifying their daily food choices. The company has set for itself the ambitious goal of organizing all the world’s food knowledge. To that end, it has built a proprietary semantic food knowledge base and is creating a range of consumer and business applications on top of it to solve real-world everyday problems. Its team combines top talent from the digital, food and semantic fields. To learn more, send inquiries to info(at)edamam(dot)com.