SendMe Mobile Selects the Vantrix Store Optimizer Platform to Maximize the Reach and Quality of Its M-Commerce Storefronts

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Vantrix today announced that SendMe Mobile, the premier mobile media company, has selected the Vantrix Store Optimizer mobile content delivery solution to streamline the publishing of video, ringtones, wallpapers and other mobile media on SendMe Mobile's storefronts, and to extend the reach of its content catalog to virtually every mobile phone in the US.

We are delighted to be working with SendMe Mobile to deliver a best-in-class mobile user experience with our Store Optimizer Platform.

    With Vantrix Store Optimizer, SendMe Mobile can maximize revenues from highly perishable mobile content by reducing its time to market and ensuring that all titles are compatible with the broadest range of devices. Vantrix allows SendMe Mobile the flexibility of optimizing and caching in advance the most popular content titles for a wide range of phones, while dynamically optimizing the long tail of titles for the less common devices in real time as consumers download the content. With Vantrix Store Optimizer, SendMe Mobile can simultaneously realize operational efficiencies and improve content quality, no matter the type or format of the media at play.

Russell Klein, CEO of SendMe Mobile, commented: "We have seen an explosion in demand for mobile media on all our properties, from traditional downloadables at, to user generated streaming video and sound at our community site As mobile media take-up continues to accelerate, we will need to deliver more content to more people, in faster and more efficient ways. Vantrix is a crucial element of our long-term strategy of reaching every wireless user with personalized and top-quality mobile entertainment options."

Daniel Torras, VP of Marketing and Product Strategy at Vantrix, followed, "We are delighted to be working with SendMe Mobile to deliver a best-in-class mobile user experience with our Store Optimizer Platform."

About SendMe Mobile

SendMe, Inc. turns any mobile phone into a portable playground. As the premier mobile media company, SendMe's family of destination sites lets you take the fun from the Web to your mobile phone with the broadest and best content, entertainment and community out there. SendMe's three properties --, and -- deliver content from today's pop culture sensations, niche independent creations, stuff from our own community, and one-of-a-kind mobile games that will keep you coming back for more. So whether you're looking for new ways to show your personal style, eager for some mobile gaming excitement, or trying to stay connected to the people and things you love most, SendMe brings it all to you -- how you want it, when you want it. Founded in 2006 by three veteran online and mobile entrepreneurs, SendMe is funded by Spark Capital and True Ventures.

To learn more about SendMe Mobile, visit

About Vantrix

Vantrix makes video work. Our focus is to deliver the best customer experience on a mobile phone. Vantrix overcomes the technology hurdles of providing video on demand, live TV, video alerts, user-generated content, video share, and any other type of multimedia in mobile and other digital platforms. And we do it in a way that helps our customers choose and implement the right business model for their multimedia services.

Leading companies like ABC News, Orange, T-Mobile and The Weather Channel already trust Vantrix to satisfy their mobile media needs. You shouldn't have to worry about which mobile phones your customers have, and you shouldn't have to compromise on how you deliver video and other media to them. Whether it's on-deck or off-deck, premium-based or ad-supported, push or pull, we put video to work for you. This is our promise and our commitment. Vantrix is headquartered in Montreal with offices in New York, London, Dubai and Bangalore.

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Vijay S. Chattha
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