TDC Mobile Leads the Way as the First Mobile Operator to Offer the Ground-Breaking Mobile Music Service Powered by 24-7 MusicShop

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TDC Mobile, a subsidiary of TDC, a leading provider of communications solutions in Europe, is the first mobile operator to launch 24-7 MusicShop's state-of-the-art 'dual delivery' mobile music download service.

As an existing customer, they drove us to develop a service tailored to the needs of the 21st Century mobile phone operator and we are delighted that they have adopted the system so enthusiastically.

The new service enables TDC Mobile customers to download music tracks to their phone and receive simultaneous delivery to an online account. The music can then be downloaded to a PC and burned or transfered to another device. This fully integrated mobile and online solution gives TDC Mobile all the premiere functions already available on the award winning TDC Broadband music service also powered by 24-7 MusicShop. Features include an integrated ringtone service, gift certificates, price discount modules, customer service management tools and much more. The mobile service complies with all OMA 1 content protection standards.

The delivery of full track downloads to mobile phones has only recently been introduced in the mobile market but already it has proven to be a major success for distributing digital music.

The 24-7 dual delivery mobile music service is a strategic component of TDC's 3G launch and will be featured on 24 out of 49 handsets that the platform supports. In addition to being a very attractive signing-up bonus for premium services, it also generates an additional revenue stream beyond that of normal voice services.

"We wanted to work with 24-7 MusicShop" said Soren Tvilsted, Director Music at TDC, "because they not only have a proven reliable and robust infrastructure, but they also have a very flexible platform that we could customize and implement quickly. Additionally they're committed to feeding us the best choice of music in the highest quality which is just what our customers want."

"As our first customer for the dual delivery platform, TDC Mobile have been invaluable in helping us ensure that easy, instant and secure purchase of music are now also available via mobile." says Frank Taubert, CEO of 24-7. "As an existing customer, they drove us to develop a service tailored to the needs of the 21st Century mobile phone operator and we are delighted that they have adopted the system so enthusiastically."

About 24-7 MusicShop

24-7 MusicShop with offices in the UK, Germany, Spain and Denmark, is the leading B2B technology provider specializing in online and mobile distribution of digital entertainment. Via its comprehensive system, the company has fulfilled tens of millions of commercial and promotional downloads for major retailers, telcos, software and hardware manufacturers, record labels and media companies worldwide. With license agreements in place with all the major record companies and 5,000 independent labels, 24-7 MusicShop is a turnkey one-stop-shop for the seamless, distribution of digital media.

About TDC A/S

TDC is the leading provider of communications solutions in Denmark, the second-largest telecommunications provider on the Swiss market and is represented by significant presence in the pan-Nordic market and in selected markets in Central Europe.

TDC has more than 15 million customers in Europe and have developed from a traditional and primarily Danish provider of landline and mobile services into a company that today is a Danish-based European provider of communications solutions.

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