ShopSavvy Named Finalist in 2011 Online Retail Awards

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Top shopping app cited for overall achievement in mobile experience for retail consumers.

ShopSavvy is a finalist in the overall achievement category for mobile in the 2011 ORAs.

ShopSavvy has been named a finalist for overall achievement in mobile experience in the 2011 Online Retail Awards (ORAs).

ShopSavvy has disrupted the relationship between local and online retail in a fundamental way. We are grateful to be named an ORA finalist, which reflects this important shift in the retail landscape.

ShopSavvy, the leading mobile shopping assistant, has been named a finalist in the overall achievement category for mobile in the 2011 Online Retail Awards (ORAs), the only international awards dedicated to recognizing the excellence of website and mobile experiences provided to retail customers. ORA winners will be announced in August.

“ShopSavvy has disrupted the relationship between local and online retail in a fundamental way – a fact that more and more retailers and brands are acknowledging and embracing,” said Alexander Muse, CEO and co-founder of ShopSavvy. “We are grateful to be named an ORA finalist, which reflects this important shift in the retail landscape.”

ShopSavvy empowers its more than 11 million active users to locate, research and buy products at the point of sale. ShopSavvy aggregates product prices, deals, ratings and reviews from retailers, partners and its own users to provide the most comprehensive source of independent information and advice for mobile shoppers anywhere.

Muse said ShopSavvy is rapidly developing advertising and strategic relationships with major retailers.

“As of this month, Best Buy is a ShopSavvy advertiser, and we have previously partnered with Sam’s Club among other retailers,” Muse said. “As advertisers fully grasp the power of UPC/GPS-targeted ads, which serve marketing messages based on a consumer’s specific location and buying intent, ShopSavvy’s impact on the retail sector will continue to grow.”

Now in their third year, the Online Retail Awards comprise 22 retail sector category awards, six overall achievement awards and a Prix d’OR winner. This is the first year the competition has included an overall achievement award for mobile websites and consumer-facing apps. Expert judges, chosen from the worlds of retailing, advertising and marketing, vote independently for the best online retail experiences in each category.

About ShopSavvy

ShopSavvy is the leading mobile shopping assistant, with more than 20 million downloads and 11 million current unique users on the iPhone, Android, Nokia and Windows 7 platforms. ShopSavvy empowers smartphone users to quickly and seamlessly locate, research and buy products at the point of sale. When users scan a barcode or input a product name, they discover where the item is sold locally and online, where it’s in stock and at what price. ShopSavvy aggregates product data, deals, ratings and reviews from retailers, partners and its own users to provide the most comprehensive source of information and advice for mobile shoppers anywhere. For advertisers, ShopSavvy delivers “hyper-relevant” deals, promotions, warranty offers, and other UPC/GPS-targeted content to consumers. For more information, visit http://shopsavvy.mobi.

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Scott Baradell
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