Flirtomatic Increases U.S. Investment

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Appoints former AT&T wireless exec to head up U.S. operations

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Flirtomatic has figured out how to monetize mobile consumers, how to keep them engaged and coming back - these fundamentals resonate very strongly across the mobile industry. I am excited to build on such a strong proposition to continue the great success that has been demonstrated in Europe.

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Flirtomatic (http://www.flirtomatic.com), one of the most popular social mobile services used by young adults, today announced that it is expanding its US presence with 2 senior executive hires and the appointment of Consort Partners as its US PR agency.

Gary Cohen has been appointed as Flirtomatic's VP of North America, reporting directly to Mark Curtis, CEO and co-founder of the company. Gary is a seasoned wireless executive with over 23 years' experience working for US mobile network operators. Gary has a proven track record of building revenue, creating distribution channels, and establishing strategic relationships with every major carrier across the U.S. and Canada. Gary has been working with the company on a consulting basis for six months, and has already concluded agreements with major carriers which will be announced in the coming months. Gary and his team will be based in Flirtomatic's new San Francisco offices, where he will be responsible for the company's US expansion and service delivery.

"In the US in the last 2 months alone, we have increased daily users by 70% and revenues by 40%. Gary will help us support and increase this growth and to further drive our expansion in the US and Canadian markets," said Mark Curtis, CEO of Flirtomatic.

Flirtomatic makes more money per user than social networks: Flirtomatic's users send around 30 messages per day, over 30 million messages each month, and log in around seven times a day on mobile. This generates over 150m WAP page views and revenues of over $12 per spending customer per month.

Gary Cohen added: "Flirtomatic has figured out how to monetize mobile consumers, how to keep them engaged and coming back - these fundamentals resonate very strongly across the mobile industry. I am excited to build on such a strong proposition to continue the great success that has been demonstrated in Europe."

Additionally, Flirtomatic has also appointed Janet Gardner as their new Community Manager who managed customer service and content for Frengo's Flirtable platform in San Francisco. Flirtomatic has also appointed http://www.consortpartners.com/ Consort Partners] as their exclusive US PR and communications agency.

About Flirtomatic
Flirtomatic (http://www.flirtomatic.com) is one of the most popular social mobile services used by 18 - 30 year olds. Flirtomatic operates a free service across the US, UK, Germany and Australia, where over 1.5m registered users meet, flirt, and have fun online.

Flirtomatic has distribution partnerships with Vodafone , T-Mobile, Orange, ninemsn, ProSiebenSat1, and Samsung. Flirtomatic's advertising partners include: O2, Nokia, and L'Oreal. Flirtomatic is a venture-backed company that has raised over $10m, and is founded by Mark Curtis, previously the founder of Razorfish London and Fjord, and Avi Azulai, previously founder and Group Managing Director of ITouch.

Flirtomatic can be found online at: http://www.flirtomatic.com; on Twitter at: http://twitter.com/flirtomatic

Media Enquiries
David Oro
Consort Partners
Tel: +1 (415) 885-9898

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