Hanover, Germany; New York, USA (PRWEB) October 23, 2006
Mobile Streams announced today that it has launched the popular youth community "FunkySexyCool®" on mobile operators Vodafone Germany, Mobilkom (A1) Austria and Sunrise Switzerland.
First launched in Australia, FunkySexyCool® is now set to take Europe by storm. The service is distributed by Mobile Streams in Europe and following an agreement with MTV Networks Central (Europe) to share cross promotional activities, the social network has been launched in Germany, Switzerland and Austria as "MTV FunkySexyCool®."
Dubbed "the largest party on your mobile phone," MTV FunkySexyCool® enables subscribers to participate in the mobile social networking community revolution. To join, users simply upload photos and videos to their profiles to allow them to contribute in live chat, messaging and other standard 'social networking functions.' Users can also enter competitions to win 'money can't buy' prizes for example a trip to Las Vegas or a Meet & Greet with Grammy Award-winning American singer-songwriter P!NK. The service also features an ingenious voting system that gives subscribers the ability to be voted Funky, Sexy or Cool to help them gain their "fifteen minutes of fame."
Christoph Reisner, Executive Vice President, Europe, Middle East and Africa (EMEA), Mobile Streams said: "We are pleased to have successfully launched MTV FunkySexyCool® with operators in Germany, Austria and Switzerland and look forward to opening the social networking community to mobile users throughout Europe."
Commenting on the launch into Germany, Austria and Switzerland, Tim O'Connor, Chief Executive Officer of FunkySexyCool, Inc (United States) said, "We are pleased and excited that we have appointed Mobile Streams as our mobile distribution and marketing partner who are helping us launch the product into the German speaking markets. We are equally thrilled to have MTV Networks as promotional partner in the region as MTV's target demographic is the ideal target market for this unique product. FunkySexyCool® is a mobile orientated social network with unique features that make it an ideal proposition for carrier operators and other media partners to realize extra revenues via the stickiness created from the way in which subscribers interact with one another."
About Mobile Streams, Plc.
Mobile Streams is a leading provider of music, comedy, sport and entertainment content to handsets and other wireless devices, whose mobile expertise and distribution platform, "Vuesia," is used globally by some of the world's largest media groups and mobile phone networks including Vodafone, and 3 in the UK, America Movil, Movistar & TIM in Latin America, Fido & Rogers in Canada and Dobson in the US. "Vuesia" is Mobile Streams' full service enterprise mobile media management solution. "Vuesia" facilitates content ingestion, management, delivery, billing and reporting. The Company creates, licenses and delivers quality content to Mobile Network Operators (MNOs) and consumers in the form of ringtones, graphics, video clips and other products. It has developed relationships with both content owners and MNOs which enable it to act as an intermediary, providing an end-to-end service encompassing a broad range of elements from content licensing to content production, account management and channel management. Mobile Streams has subsidiaries in Germany, the US, Argentina, Brazil, Mexico, Chile, Colombia, Sydney and Singapore and has approximately 100 employees.
About FunkySexyCool, Inc.
FunkySexyCool® is the world's first community positioned as a "mobile club," providing a premium mobile and web social network for the 16-24 youth demographic to discover, connect, express and gain recognition amongst their peers. This unique online community enables members to contact and vote for other people in their space who share similar interests. Each month there is a major promotion with prizes available for the top voted members. FunkySexyCool® is the number 1 mobile youth community in Australia -- live on Three, Optus and Telstra (i-mode) portals. The site has over 130,000 active profiles and more than 3000 page views per user a month with an amazing 30 minute average session duration with an equal usage split between the girls and guys. Quick success in the fickle and high-adoption technology landscape of the Australian mobile market quickly drove the expansion of the business into other countries including Singapore, South Africa and Europe. In 2006 deals have been put in place with carriers across Germany, Switzerland and Austria and the United Kingdom. FunkySexyCool® is now in the planning stages of the launch into the United States, Canada and Latin America, with advanced discussions taking place with a number of strategic, youth orientated, entertainment and media brands. FunkySexyCool, Inc has offices in Melbourne, Australia and New York, United States.
For Mobile Streams, Plc
+49 (511) 5909-0924
nadineb @ mobilestreams.com
+41 (794) 301-915
victoriat @ mobilestreams.com
For FunkySexyCool, Inc
+1 (646) 309-6570
darren @ fscmobile.com
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