Abt Electronics Announces Mobile Commerce Site

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Largest single store independent retailer makes shopping easier with the launch of Abt.com for mobile handheld users.

Abt's marketing and IT groups had this on their upgrade list for over a year, it wasn't until March when they got serious about it.

Abt officially launched a dedicated mobile site.

Familiar features from Abt.com will be available on Abt's mobile site. Type Abt.com into the browser of any handheld mobile device and get automatically redirected to a mobile version of Abt.com, modified and perfected for use with a mobile device.

Aaron Graham and Huy Tong, two application developers from Abt's IT department, worked to make it easy to access and use. Graham said, "Abt’s marketing and IT groups had this on their upgrade list for over a year, it wasn't until March when they got serious about it."

"We handpicked the best features of mobile sites and created a distilled version of Abt.com," Graham said.

Abt strives to meet the needs of customers online, in the store, and on the phone. Creating a mobile commerce site enables customers to easily access products and information from their handheld device. It’s easy to find a new refrigerator or LCD TV at Abt’s mobile site now with your fingertips.

Graham and Tong designed the Abt Mobile site on their own instead of using a third party developer.

"It will be all in our hands and it will give us more flexibility. We can choose what we would like to add and what we want to omit from the site. Some stores have a lot of bells and whistles. We wanted it to be more basic; the more bells and whistles on the site, the fewer the number of people who can visit. All phones with access to the Internet will be able to visit our site, not just Droids and iPhones," Graham said.

Placing an order using the Abt.com mobile site is easy. Google Checkout allows consumers to log in and check out with ease. Customers who prefer speaking with a live person can click and be connected to an award-winning customer service representative who can place their order over the phone.

About Abt Electronics
Abt Electronics began in 1936 and was originally named Abt Radio, as it only sold small electronics. Starting with three employees in a small storefront in Chicago, Abt Electronics has since grown to employ more than 1,000 employees and occupy 37 acres in Glenview Ill., a suburb of Chicago. From Abt Electronics' humble beginning, the business has grown over time into one of the largest single-store retailers in the country.

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Lydia Youkhana
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