Global Mobile Advertising Market to Reach $18.5 Billion by 2015, According to New Report by Global Industry Analysts, Inc.

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GIA announces the release of a comprehensive global report on Mobile Advertising market. The global market for mobile advertising is projected to reach $18.5 billion by the year 2015, which is primarily driven by the growing base of mobile phone users across the world amid evolving mobile platforms, such as GPRS, EDGE, EV-DO and 3G. Mobile phones are being launched with latest features, faster data connections, and advanced computational capabilities. With increasing penetration of Internet and digitization of content, the relatively new form of advertising proves to be an effective communication medium.

Mobile Advertising: A Global Strategic Business Report

Mobile marketing and advertising poses high growth prospects through mobile Internet and rich mobile content. A rapidly growing mobile advertising market offer an alternate source of income to the mobile operators and thus encourage them to adopt newer technology platforms that would enhance their quality of services including music, video, games and mobile TV.

Japan and the US lead the current global mobile advertising market, but would ultimately give away to the fastest growing region of Asia Pacific, as stated by the new market research report on mobile advertising. Mobile advertising market is at variable maturity levels in different regions, but is expected to grow at a faster rate as compared to other advertising formats such as Internet, print, direct mail, and television. With the introduction of new forms of mobile advertising such as display advertising, mobile Internet advertising, and search, the marketers have greater opportunities than ever to reach more targeted customers.

Key players profiled in the report include 4INFO, AdMob, Inc., Amobee, Inc., AOL Advertising, Enpocket, Inc., Google, Inc., Greystripe, Inc., Jumptap, Inc., Medio Systems, Inc., Quattro Wireless, Rhytym New Media, Inc., Ringleader Digital, Velti, plc, and Yahoo! Inc., among others.

The report titled "Mobile Advertising: A Global Strategic Business Report" announced by Global Industry Analysts, Inc., provides a comprehensive review of industry overview, product overview, product introductions/innovations, profiles of major players, and recent industry activity. The study analyzes market data and analytics in terms of revenues for regions including the United States, Japan, Europe, Asia-Pacific, and Rest of World.

For more details about this comprehensive market research report, please visit -

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world's largest market research publishers. The company employs over 800 people worldwide and publishes more than 1100 full-scale research reports each year. Additionally, the company also offers thousands of smaller research products including company reports, market trend reports, and industry reports encompassing all major industries worldwide.

Global Industry Analysts, Inc.
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