Hoover's Launches BtoB Mobile App on App Store

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Hoover's today announced its Hoover's Near Here Mobile App is available on the App Store. Available for the iPhone and iPod touch from the App Store, Hoover's Near Here app lets users find companies based on their current location or any other location in the United States and Canada for targeted sales prospecting anytime, anywhere.

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At Hoover's, we understand that business is no longer restricted to desk-side transactions, but increasingly happens on the go

Hoover's, Inc. today announced its Hoover's Near Here Mobile App is available on the App Store. The app capitalizes on the revolutionary capabilities of the iPhone and iPod touch to provide sales and business development professionals access to location-based business information on millions of companies in the United States and Canada.

"At Hoover's, we understand that business is no longer restricted to desk-side transactions, but increasingly happens on the go," said Hyune Hand, president of Hoover's. "With the Hoover's Near Here Mobile App, busy professionals on the road can find prospects like never before and in complete accordance with their daily workflows and schedules, making every business trip more productive."

With the Hoover's Near Here Mobile App, users are able to find companies based on their current location or any other location in the United States and Canada. Easily viewable on a map or in a list, users can refine search results to meet their specific requirements by applying several criteria, including multiple ranges of revenue and number of employees at a particular location, multiple industries or a simple keyword search, and they can save those filters for future searches. The search area is adjusted by moving the map or changing the search address.

Hoover's Near Here Mobile App allows users to retrieve key data points, including:

  • Company Name
  • Doing Business As (DBA) Name(s)
  • Physical Address
  • Phone Number
  • Web site
  • Primary Industry
  • Annual Sales
  • Number of employees at that location
  • Key contacts and titles at that location

Based on the data provided, Hoover's Near Here Mobile App users can quickly and easily place a phone call to the company, visit the company's Web site, get step-by-step driving directions and find local competitors. Users also can sort companies in ascending or descending order by annual sales, company name or total employees, and bookmark their favorite locations for future searches and favorite companies.

"We're focused heavily on the design and supporting infrastructure of the Hoover's Near Here Mobile App so that we can provide the best possible mobile experience to traveling sales professionals, who need to make use of every minute when they're on the road," said Peter Poulin, executive vice president of Hoover's. "By capitalizing on the strengths of the devices we are ensuring that Hoover's Near Here users have anywhere, anytime access to the information they need to do their jobs and grow their business."

The Hoover's Near Here Mobile App is $29.99, but will be available for $19.99 for a limited time from the App Store on iPhone and iPod touch or at http://www.itunes.com/appstore/. For more information and a demo video, please visit http://www.hooversmobile.com.

About Hoover's, Inc.
Hoover's, founded in 1990, is a D&B company that provides its customers with insight and actionable information about companies, industries and key decision makers, along with the powerful tools to find and connect to the right people to get business done. Hoover's provides this information for sales, marketing, business development, and other professionals who need intelligence on U.S. and global companies, industries, and the people who lead them. Hoover's unique combination of editorial expertise and one-of-a-kind data collection with user-generated and company-supplied content gives customers a 360-degree view and competitive edge. This information, along with powerful tools to search, sort, download and integrate the content, is available through Hoover's (http://www.hoovers.com), the company's premier online service. Hoover's is headquartered in Austin, Texas. Follow Hoover's on Twitter: @hoovers.

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Lisa Glass