New Revolution in Retail Mobile Data Collection as KPIs Become Easier to Monitor

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Key Performance Indicators in retail become increasingly easier to monitor and analyze with the recently unveiled VisitBasis Analytics tool.

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It used to be a challenge in the retail-related businesses to monitor and analyze Key Performance Indicators (KPIs) with the old-fashioned approach of paper forms and manual data entry. Mobile data collection came to revolutionize retail audits by doing away with that and automating information gathering.

Recently, software providers began offering analytics tools bundled with their mobile data capture solutions and, now, access to retail KPIs has become virtually instant, speeding up sometimes critical decision-making.

When it comes to monitoring and analyzing KPIs, VisitBasis is one of the most complete mobile data collection solutions in the market. It offers several ways for customers to compile, filter, and read data, so users of all backgrounds (and not only "IT people") can quickly view the information they are looking for:

  • VisitBasis Analytics - This interface provides a one-touch solution for visualizing compiled data in chart format. It is a fast and easy way to view KPIs by any user with analytics privileges and it can be accessed on any PC, Mac or mobile device. Reports can then be saved to PDF or printed.
  • Reports - These make it easy for VisitBasis users to extract data in spreadsheet format and create their own reports in tools such as Excel and GoogleDocs.
  • Simple Query - VisitBasis Simple Query allows users to customize the way they view collected data by applying filters and organizing rows and columns. Data can then be exported in spreadsheet format and preferred views can be bookmarked for later use.
  • BigQuery - For tech-savvy users, VisitBasis includes access to data through Google BigQuery, a platform that allows for advanced querying of data sources and also permits connections from external apps through REST APIs.

VisitBasis offers a complete field team management solution for retail audit, merchandising, field marketing, and outside sales, consisting of a web-based admin and supervision (Office) interface, and a mobile app for field reps. The VisitBasis App works on Apple and Android smartphones and tablets and can be downloaded for free from App Store and Google Play. New users can register for a free trial at http://www.visitbasis.com.

About VisitBasis Tech, Llc.
VisitBasis is a B2B software-as-a-service (SaaS) company specialized in the development of cost-effective, cutting-edge and comprehensive mobile solutions that aim to increase sales and reduce costs, improving the bottom-line of businesses that rely on field professionals. The key benefit of VisitBasis app is to optimize retail execution, merchandising, field marketing, mobile data collection, retail audits, territory management, sales rep planning, tracking sales, mobile staff management, electronic product catalog, sales enablement, among others, especially in the consumer product goods (CPG) and fast-moving consumer goods (FMCG) industries.

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Carolina Mancini
VisitBasis Tech
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