Rising Popularity of Smartphones & Robust Demand for Mobile Video Services Drives the Mobile Data Traffic Market, According to New Report by Global Industry Analysts, Inc

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GIA announces the release of a comprehensive global report on Mobile Data Traffic markets. The global Mobile Data Traffic market is projected to register 11,727,929 terabytes per month by 2018. Growth in Mobile Data Traffic is primarily driven by rapid proliferation of smartphones and subsequent increase in the use of these advanced mobile devices for accessing a range of data services over mobile networks. Robust demand for mobile entertainment services, particularly mobile video services, is another key factor driving the Mobile Data Traffic market worldwide.

Mobile Data Traffic: A Global Strategic Business Report

Follow us on LinkedIn – By enabling users to gain remote connectivity to Internet and access web even from the comfort of their handsets, thereby allowing them to perform a range of business and personal activities while on-the-go, mobile Internet is growing in tremendous popularity both among individual consumer as well as enterprise customer clusters. Growing popularity of mobile Internet among mobile device users can be put to perspective by the fact that mobile web browser is now one of the most accessed features on new age mobile devices, including notebooks and mobile phones. Bringing new wave of communication and entertainment by offering mobile users a direct and easy on-the go access to highly popular web sites and host of online digital infotainment content such as online social networking, online news/trading/games/music/video, and ecommerce, the use of mobile Internet is growing by the day.

The number of wireless technologies and services being researched upon and launched in the market is also gradually increasing, thereby setting perfect platform for growth in the mobile Internet market. For instance, increasing number of websites being designed for mobile phone format is helping increase adoption and usage of mobile Internet. Most companies, in order to have their presence in the mobile Internet world and tap opportunities from mobile consumer cluster, have been developing and maintaining their business web sites in tablet and mobile phone formats in addition to their regular web sites, thus helping increase data usage of mobile Internet.

Entertainment services over mobile devices potentially generate several billions of dollars for video service providers worldwide. Mobile device users, who have been mostly exposed to conventional online services such as emailing and browsing throughout late 1990s and early 2000s, are now increasingly accessing other entertainment services such as gaming, full-track music, video and TV over Internet, thereby making these services into lucrative market segments in the online world. Buoyed by the huge demand for data communications from mobile users, both business users and consumers, content providers, right from independent content developers to movie studios, are beginning to develop applications, music, games movies and videos especially for mobile devices. Not surprisingly the use of mobile devices is extending beyond the traditional communication functions to embrace novel concepts such as mobile videos, and games, thereby lending traction to global mobile data traffic.

Mobile video segment especially has been gaining tremendous popularity over the last few years and is in fact one of the most accessed services over the Internet. Mobile video services continue to grow, with video-on-demand, Mobile TV, video telephony, and online video streaming attracting tremendous viewership across the globe. As demand from consumers for their favorite video content grows, service providers are increasingly focusing their efforts on capitalizing the opportunity. Further, introduction of novel mobile video and TV devices to cater to the rising demand for mobile content is driving market growth.

To capitalize on the growing opportunities, mobile TV content providers are willing to deliver full-length programming, and live sports and news sourced from prominent cable and broadcast networks. Players are also focusing on delivery of mobile TV technology to multiple platforms including consumer electronics devices, in-car entertainment systems, and mobile devices. With mobile video services finding tremendous craze among mobile users, the volume of data traffic over mobile networks contributed by this segment is obviously humungous. The online video content, especially live video streaming content in HD format is highly data intensive and therefore add significant volume of data traffic on mobile networks. Currently, over half of the mobile data traffic is a result of mobile subscribers accessing videos from YouTube, Netflix, and other popular websites.

This rapid adoption of, and subsequent proliferation of mobile Internet among consumers brings the spotlight on data traffic i.e., the volume of data (online digital content) being transmitted over the mobile communication networks. Mobile Internet is the largest contributor to mobile data traffic, with Internet browsing and applications mostly adding to the digital data traffic over the mobile networks. Robust growth in mobile Internet users across the globe, strong penetration of broadband Internet connectivity, the high installed base of laptops/notebooks in the global market, and continued proliferation of Internet enabled feature phones, particularly smartphones are the primary factors that are helping spawn incredible growth in mobile data traffic.

Capable of sending/receiving voice & video messaging, executing Internet browsing, web-based applications, GPS navigation and real-time multimedia applications, besides providing traditional voice communication & text messaging functions, smartphones have gained significant popularity as a prolific tool for accessing wide range of online infotainment applications. Most of the mobile phones being launched today are either 3.5G or 4G enabled smartphones, which provide seamless access to range of Internet services, thus contributing significantly to data traffic. Thanks to high-speed internet access, built-in applications, better display, touch screen capabilities, easy one-touch access options, portability and better sound clarity offered by smartphones, consumers are increasingly dumping their traditional internet enabled devices such as PCs and Laptops and opting for smartphones to access digital content over the Internet, thus adding significantly to the mobile data traffic.

As stated by the new market research report on Mobile Data Traffic, Europe represents the largest contributor to the monthly global mobile data traffic. Growth in the data traffic is fastest in the Middle East, with monthly data traffic waxing at a CAGR of about 92.4% over the analysis period. While Notebooks continue to account for majority share in total monthly mobile data traffic, growth is at its robust best from Smartphones segment. By service type, Mobile Video is the most prominent contributor to the Mobile Data Traffic with monthly data traffic growing at a CAGR of about 80.2% over the analysis period.

Major players in the global marketplace include Apple, Inc., AT&T, China Telecom Corporation Limited, Google, Inc., Mobixell Networks, MobiTV, Inc., NTT DoCoMo Inc., O2 UK, PacketVideo Corporation, Qualcomm Incorporated, QuickPlay Media, RealNetworks, Inc., Sprint, T-Mobile USA, Verizon Wireless, Inc., Vodafone Group Plc, Yahoo! Inc., among others.

The research report titled “Mobile Data Traffic: A Global Strategic Business Report” announced by Global Industry Analysts, Inc., provides a comprehensive review of trends, drivers, company profiles, mergers, acquisitions and other strategic industry activities. The report provides estimates and projections for the global mobile data traffic market by volume (in Terabytes per Month) and for major geographic markets including the US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America. The report also analyzes global data traffic by Device Types - Netbooks/Notebooks, Smartphones, Home Gateways and Others, and also by Data Type – Video, File Sharing, Data, and Others.

For more details about this comprehensive market research report, please visit –

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.

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Global Industry Analysts, Inc.
Telephone: 408-528-9966
Fax: 408-528-9977
Email: press(at)StrategyR(dot)com
Web Site: http://www.StrategyR.com/

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