Mobile Food Services: A Global Strategic Business Report
San Jose, California (PRWEB) August 25, 2011
Mobile is fast becoming the buzzword for the current generation, and mobile food trucks have become an integral part of city dwellers’ daily lifestyle. The booming sector is driven by the fast-paced lifestyles of consumers who are demanding convenience snacks and meals and faster services. The growing popularity of food trucks is also attributed to the economic pressures that compel consumers to seek low-cost meal options as against the high-cost fine dining experience. Consumers’ growing interest in experiencing various food tastes and cuisines is also favoring the growth of food trucks market. Young adults and parents with children at home are among the largest buyer groups for mobile food services.
The United States, Europe and Asia-Pacific account for a predominant share of the revenues generated in the mobile food services market, as stated by the new market research report on Mobile Food Services. In the United States, consumer desire to cut back on expenditure in view of the recession, led to the popularity of mobile trucks. When compared to the conventional dining restaurants, mobile restaurants hold an edge in view of the enormous cost savings offered by such services. Low overheads, superior quality of ingredients, and services of renowned and creative chefs are enabling food trucks to attract more and more consumers.
Gourmet food truck is a high profile trend in the foodservice industry. The financial crisis and rising unemployment levels have led some of the leading chefs to adopt creative strategies to counter the recession’s adverse impact. Gourmet food trucks business is one such concept of cash-strapped talented chefs who are unwilling to take the risk associated with investing into brick-and-mortar type of restaurants. Such trucks generally offer specialty products focused on a specific style of cooking or food, at lower prices compared to conventional restaurants. The concept of gourmet food trucks has caught the fancy of customers in American cities such as Portland and Los Angeles. Some of the renowned gourmet food truck businesses include Kogi Korean-Mexican fusion truck in Los Angeles and Big Gay Ice Cream Truck in New York.
Operators of mobile food businesses face a multitude of challenges in the form of finding the appropriate location for parking, and gaining the required permits and approvals for the business from city councils. A major drawback of such unconventional restaurants is that providers are required to look for the ideal parking spot in order to target the potential customer base. Another major challenge is the lack of space in mobile units, which limits the type and volume of food that can be sold on a daily basis. The limited refrigeration capabilities and small kitchens imply that providers need to carefully plan the menu items and the location from which services would be offered. The prohibitive cost of new vehicles and the complex licensing and zoning regulations are other major challenges facing the industry participants.
The mobile food services industry is attractive for individuals looking to own as well as manage their own businesses. Select service providers profiled in the report include Burgerville, Green Truck, Chef Shack, Don Chow Tacos, Home Slice LLC, The Johnny Rockets Group Inc., Kogi BBQ, Mister Softee Inc., Sprinkles Cupcakes, and ZooHoo’s Eatery.
The research report titled “Mobile Food Services: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a strategic review of industry, key market trends, recent strategic corporate initiatives, and profiles of key market participants. The report provides annual sales estimates and projections by the following geographic markets - US, Canada, Japan, Europe, Asia-Pacific, and Rest of World.
For more details about this comprehensive market research report, please visit – http://www.strategyr.com/Mobile_Food_Services_Market_Report.asp
About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.
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