Every enterprise has to make its own decision about how many website visitors they disappoint.
Chicago, Illinois (PRWEB) January 24, 2013
Businesses exploring their web analytics – or in many cases hearing from their customers and clients – are discovering that their thoughtfully designed websites are failing to perform for their increasingly mobile device enabled visitors. According to Duo Consulting Internet marketing strategist Sonny Cohen organizations are learning that having a website that is not mobile friendly and doesn’t play well on mobile devices may be like having no website at all.
According to Cohen, website abandonment is skyrocketing and time spent by visitors on non-mobile enabled websites is plummeting indicating both dissatisfaction and reduced engagement all of which is a disaster for brands whose first contact with their audience is their website.
The knee-jerk reaction to these discoveries is creating a cure that is almost as bad as the problem. Companies are racing to create mobile friendly websites without understanding what the mobile visitor wants and producing a site that is anything but friendly.
In his January 31 presentation to the Small Business Technology of Chicago group, Cohen will explain how “Mobile is the New Black, Are You Pondering Your Blue Website?” Offering insight into the rapid growth of mobile internet access, Cohen will address why asking a web designer for a “mobile friendly” website fails to lead companies to an adequate outcome. Instead the result is often frustration, disappointment, additional expense and delay.
According to Cohen, every enterprise has to make its own business decision about how many website visitors they disappoint. “We’re seeing growth from 5% of website traffic a year ago to 20% or more of all website visits coming from mobile devices. If a site is not mobile enabled these visitors vote with their touchscreen. They abandon the enterprise sites at a higher rate than otherwise.”
Cohen’s appearance is part of an ongoing effort by Duo Consulting to raise the overall Internet IQ of business people involved in the procurement of Internet services. Says Cohen, “We see a lot of bad projects and meet too many damaged clients. Anything we can do to help website administrators make better Internet decisions is good for them as well as their visitors.”
The Small Business Technology of Chicago event is free and open to the public. The presentation will be made at the Duo Consulting conference center, 20 West Kinzie Street, Suite 1510, Chicago. Prior registration is appreciated.
About Duo Consulting
Based in Chicago, Duo Consulting is an enterprise web design & development firm that uses Drupal open-source technologies to create content-rich websites and enterprise social networks accessible through desktop and mobile platforms. Since 1999, Duo has worked to improve the website user experience for diverse brands across media, legal, education, nonprofit and other industries.
About Small Business Technology of Chicago
Small Business Technology of Chicago is dedicated to helping small businesses, professionals, and nonprofits learn about information technology and Internet marketing.