Mpowerplayer Launches Online Viral Marketing Solution for Mobile Games

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Mobile games now 'widgetized' for online sharing and distribution

Our platform now allows content publishers and wireless carriers to easily offer mobile game demos on virtually any Web site and enables users to spread this content to their friends and family.

Mpowerplayer, the leading provider of mobile game trial and merchandising solutions, unveiled today its mobile game demo platform as a shareable online Web widget. Building on its award-winning "try-and-buy" software platform, consumers can now play and share their favorite mobile games with their friends online.

"There are 200 million people playing casual Web games online," said Michael Powers, CEO of Mpowerplayer. "You can get these same games for mobile -- games like Bejeweled and Solitaire -- but people just don't know about it. We bring mobile games to this audience where they live, which is online and on the Web. And now we're making it easy to share."

The widget solution adds playable mobile games to any blog, discussion forum, or Web site and allows for online viral sharing, a first for the industry. Mpowerplayer helps carriers, game publishers, and distributors put their entire catalogs online, and allows their customers to play and share the games they want to buy before making the commitment, turning any user into a virtual application store front.

"Bringing an online viral aspect to mobile games is a huge step towards educating consumers about the accessibility and availability of mobile content," Powers continues. "Our platform now allows content publishers and wireless carriers to easily offer mobile game demos on virtually any Web site and enables users to spread this content to their friends and family."

Mpowerplayer's current customers include leading wireless carriers and mobile game publishers, such as EA Mobile and Sega Mobile, which use Mpowerplayer's Web-based technologies to power their own demo applications. Mpowerplayer's platform makes it easy for consumers to find, try, and buy mobile games and applications online.

To find out how you can add an out-of-the-box application storefront or added value to your mobile products and Web site, please visit http://www.mpowerplayer.com.

About Mpowerplayer:
Mpowerplayer is the leading consumer destination in the world for online demos of mobile games. The company's proprietary software solutions enable mobile content providers to better merchandise, market, and interact with a targeted user audience of mobile consumers. Mpowerplayer is based in Reston, VA, and is backed by New Atlantic Ventures. For more information, visit http://www.mpowerplayer.com or email info @ mpowerplayer.com.

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John Terrill
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