The US Banking Industry to Reach US$14 Trillion in Terms of Assets by 2015, According to New Report by Global Industry Analysts, Inc.

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GIA announces the release of a comprehensive global outlook on the Banking Industry. The US banking industry is forecast to reach US$14 trillion in terms of assets by the year 2015, while the European banking would reach US$88 trillion. Cross-border expansion, which is seeing a new lease of life through removal of barriers to cross-border investments across the world, is expected to provide substantial growth in the global banking industry. The market is also expected to grow in strength, driven by rising competition between strong international banks as well as powerful regional and domestic banks in several markets worldwide. Besides, the ongoing cost cutting measures combined with launch of new products and services are expected to provide significant growth opportunities to the market.

Banking: A Global Outlook

Follow us on LinkedIn – The global economic crisis, which started from late 2008, witnessed the fall of several banks and financial institutions. The markets, such as the US and Europe, were the most affected, while the banking markets of India and China in the Asia-Pacific region, which represented a more conservative and government-controlled financial system, afforded some measure of protection. The crisis compelled the banking industry to re-examine its operational principles and practices, and resulted in the introduction of several new norms and guidelines. The environment in the banking industry continues to remain cautious after the gloom of the recession. However the banking industry is displaying signs of gradual recovery.

In the global scenario, bright prospects are appearing from the emerging markets. Banking Total Shareholder Returns (TSRs) were considerably higher than the global average, for Latin America, Central and Eastern Europe, and the Middle East. On the whole, however, the results suggest that strong performance has become much harder to achieve and sustain in the post-crisis environment. Banking institutions, currently, are engaged in cost-cutting measures and the introduction of new products and services that would enable them to more effectively meet the customer requirements. An increasing use of technology is also playing an important role in helping banks to meet these goals. Mobile banking and Internet banking are increasingly being utilized by banks to make banking more convenient for customers, and improve profits by lowering cost of operations. An increase in the penetration of mobile phones in various countries is driving the growth of the mobile banking sector globally.

Collapsing cross-border investment barriers have presented big banking institutions with the scope to carry out expansion comparatively freely by merging or acquiring banks based in other nations. Several national markets are already dominated by a handful of large banks. New growth would arise from cross-border expansion into both emerging and developed markets. International banks may realize considerable economies of scale from their size and geographic distribution, however regional and domestic institutions would remain powerful competitors in several markets.

Automated Teller Machines (ATMs) represents one of the most flexible banking products in today’s world. ATMs, developed primarily to cut operational costs, have become one of the most significant technological investments made by commercial banks. ATMs are involved not just with cash withdrawals, as intended when initially developed, but also with cash checking, check imaging, dispensing event tickets, stamps, coupons, phone cards, printing graphical documents, and others.

The research report titled “Banking: A Global Outlook” announced by Global Industry Analysts, Inc., provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers a rudimentary overview of the industry, highlights latest trends and demand drivers, in addition to providing statistical insights. Regional markets briefly abstracted and covered include the United States, Canada, Japan, Europe, France, Germany, Italy, UK, Russia, Rest of Europe, Asia-Pacific, China India, Indonesia, Malaysia, Philippines, Singapore, South Korea, Vietnam, The Middle East, Africa, among others Market discussions in the report are punctuated with fact-rich market data tables. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of companies worldwide.

For more details about this comprehensive industry report, please visit –

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.

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Global Industry Analysts, Inc.
Telephone: 408-528-9966
Fax: 408-528-9977
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