As Google Phone Hits Stores, PhindMe® Launches Mobile Marketing Suite of Tools for Agencies and Resellers to Private Label : Market is Ripe To Take Advantage of Growing Adoption of Smart Phones and Enable Businesses and Entrepreneurs To Jump-Start Their Mobile Marketing Efforts

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As T-Mobile’s G1 Google Phone appears on store shelves, spurring an increasing number of people to access the Internet while on the go, mobile marketing company PhindMe® today releases its updated suite of private label mobile technology tools that businesses, agencies, Web designers and entrepreneurs can use to take advantage of the marketing opportunities presented by a growing mobile audience.

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What made this the right mobile marketing vendor for Unreal was the combination of SMS text campaign features and mobile Web page publishing in a simple online system. PhindMe also lets us set up and run test campaigns with all of our clients at no charge.

PhindMe has one of the first self-service mobile-marketing systems available today. The easy-to-use technology, available through PhindMe, provides groups and businesses with the unique capability to format Web content for any Internet-enabled device, and to facilitate business-to-consumer or group communication on any kind of cell phone, iPhone, Blackberry or Android-powered phone. It is estimated that there are now 140 million people actively using SMS text messaging and the mobile Internet, and the market is growing exponentially as smart phones like T-Mobile's G1 Google Phone make it easier for consumers to access online content.

"Recent surveys by Azuki Systems found that four out of 10 Internet users surfed the mobile Web for two or more hours every week, and 62 percent of mobile users surveyed said they either already owned a smart phone or would own one within the next 12 months," said Joe Barone, a PhindMe advisor, former board member of the Mobile Marketing Association, and former co-owner of VIRTU Mobile, a mobile marketing company that led initiatives for American Express and Campbell's Soup. "PhindMe's mobile technology is extremely well-positioned to help marketers tap into this growing segment of mobile Web users."

Marketing Agencies Can Utilize Private Label Solution

According to Chuck Sacco, PhindMe co-founder and CEO, one of the company's goals is to assist agencies and resellers to custom-brand the PhindMe product. The organizations can then offer comprehensive mobile marketing capabilities to their clients.

Unreal Marketing is an example of an established online marketing agency embracing the PhindMe private label solution. The company expects PhindMe technology to provide a complete mobile marketing capability in an agency-friendly format, with custom branding, a client management dashboard and easy access to client reporting.

"Many mobile marketing companies are coming online with text marketing systems," said Michael Stalbaum, Unreal Marketing CEO. "What made this the right mobile marketing vendor for Unreal was the combination of SMS text campaign features and mobile Web page publishing in a simple online system. PhindMe also lets us set up and run test campaigns with all of our clients at no charge."

Technology Offers Mobile Marketing Solutions to Entrepreneurs

Sacco said that PhindMe's technology also goes a step beyond, allowing businesses and agencies to offer their clients mobile marketing. It will enable the next generation of entrepreneurs by providing them with a cost-effective mobile platform to reach their potential customers.

For one such businesswoman, Stefanie Modri, R.N.C., a labor and delivery nurse serving an area with the highest teenage pregnancy rate in southern New Jersey, PhindMe was the missing piece to the puzzle of how to launch her dream of becoming an entrepreneur.

"In my community, many people don't have computers or access to them, and many are transient and don't have landline telephones – but everyone has a cell phone," Modri said. "I knew I wanted to start a company that could dispense important health and community information to those in need – and text messaging was the perfect medium. In addition to partnering with family planning centers to help prevent teens from getting pregnant, I will provide prenatal care education to supplement visits, and "pearls of wisdom" to nurses and other healthcare professionals. I didn't have the technology experience to do it, but PhindMe made it possible for me to launch my business [etellyou.com]. Additionally, their system enables me to offer mobile marketing services to other social service organizations, such as churches and clinics, to help them get their message out," she added. "PhindMe also has the necessary certifications with all cell phone companies, which saved me years of work and gave me everything I needed to get my business started quickly."

The PhindMe mobile marketing platform makes print and online advertising more effective with easy-to-use tools to manage text messaging together with mobile Web pages. Following PhindMe's mid-2008 beta release, this new version launches the following important features:

Improved mobile Web publishing providing optimized content rendering for any mobile device, including dedicated styles for iPhones, Blackberry and Android-supported devices Private label system that manages individual client accounts and provides business client access in a partner-branded portal A simplified user interface that supports text campaigns and a content system for creating mobile Web pages and user management features New features for client business pages, including a fully wireless carrier-certified permission-based marketing system and an easy, informative sign-up process for users PhindMe®, a member of the international Mobile Marketing Association, is a primary provider of mobile customer interaction and mobile consumer information solutions for businesses. With PhindMe's tools, businesses can improve response from traditional advertising and create more immediate and loyal connections to customers who are increasingly equipped with Internet-ready cell phones, Blackberries and iPhones. Learn more at http://www.phindme.net

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Beth Starrantino
PhindMe
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