Protect Valuable Information with my Backup

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Cricket Now Offers Customers Mobile Data Protection to Ensure Contact Information is Not Lost

set it and forget it

Mobile phones have quickly become the central communication tool for our on-the-go lives. In fact, for many wireless subscribers their mobile phone’s address book is often the exclusive place in which their valuable contact information is stored. Since we are dependent on our wireless devices to keep in touch with our friends, family and colleagues, losing all of this information can cause a significant disruption to our daily lives.

To make sure this never happens to its customers, Cricket Communications, Inc, a leading provider of unlimited wireless services, has launched an over-the-air contact data backup program called My Backup. Asurion, the leading provider of enhanced services to the wireless industry, is supporting Cricket in this initiative via its Asurion Mobile Applications division.

Cricket’s My Backup service provides the following features and benefits:

  • The peace of mind of a “set it and forget it” backup. The Cricket-branded wireless handset application allows subscribers to configure automated data backup options, ensuring that data is backed up automatically on a regular basis, relieving subscribers of the burden of remembering to backup in order to keep data safe. Subscribers may also initiate manual backups and determine backup history.
  • The easiest way to manage your address book on your phone. My Backup includes an intuitive Cricket-branded web interface that allows Cricket subscribers to easily fill up a phone’s address book with contact information for friends, family, and colleagues. Subscribers can import their contacts from Outlook, Yahoo! or other sources, edit them using the intuitive web interface, and easily sync them over-the-air to the mobile phone.

English and Spanish-language versions of the My Backup handset application and website are available at launch.

“The value of the information stored in one’s mobile phone is priceless, “said Larry Atwell, director of product development for Cricket. “We want our customers to feel safe knowing that even if they lose their wireless device, their contacts can be easily recovered and they can continue on with their lives without any major hiccups.”

Cricket’s My Backup program will initially be launched on more than 20 different phones. Customers may subscribe to My Backup for a fee of only $2 per month, providing protection and peace of mind for only pennies per day.

“Providing peace of mind for customers is our top priority,” said Steve Pretre, vice president and general manager of Asurion Mobile Applications. “By working with Cricket to provide customers an affordable way to protect their valuable contacts, we are ensuring the entire wireless experience is as seamless as we can make it.”

Cricket My Backup runs on Asurion’s next-generation Mobile Solutions Platform (MSP 2.0), which introduces key new features for wireless carriers and subscribers, including address book groups and sharing, shared photo and video albums, a rich web experience, and seamless integration into social networks and photo sharing sites. In addition, MSP 2.0’s carrier-grade standards-based architecture provides carriers with the flexibility they desire and the high performance and reliability they require. The architecture enables Asurion and wireless carriers to customize the application and roll out additional features to their subscribers.

Cricket began offering its contacts-only version of My Backup in all markets on June 9th.
For more information, please visit http://www.mycricket.com/mybackup

About Cricket
Cricket is a simple, affordable wireless service offering consumers and local businesses a flat-rate unlimited service over the latest technology, high-quality, all-digital CDMA2000 1X and 1xEV-DO wireless network. Designed for customers whose basic and advanced wireless needs have not been met by traditional communications companies, Cricket is the pioneer of unlimited services with no long-term commitments or credit checks required. Cricket offers customers access to a variety of the latest devices and feature-rich mobile applications such as unlimited text, instant and picture messaging, Mobile Web, popular games, ringtones and wallpapers. For more information on Cricket, visit http://www.mycricket.com. Cricket services are offered by Leap Wireless International, Inc., headquartered in San Diego, Calif. For more information on Leap, visit http://www.leapwireless.com.

About Asurion Mobile Applications
Asurion Mobile Applications, a division of Asurion, develops and manages industry leading applications that enable wireless subscribers to easily transfer their data to a new device if they lose, damage, or replace their current device. From contacts to pictures to videos, many wireless subscribers consider the content on their mobile phones more valuable than the device itself. Asurion’s Data Protection service helps wireless subscribers protect their digital assets, while providing wireless carriers with additional revenue streams, greater subscriber loyalty and reduced churn. Leading North American wireless carriers leverage Asurion’s data protection platform for their branded mobile backup solutions.

About Asurion
Asurion, the leading provider of enhanced services to the wireless industry, provides proven products combined with the continuous innovation essential in a dynamic industry. Our success is built on a foundation of shared values with our clients—quality service, relationships, integrity, and financial strength. Offerings include Roadside Assistance Services, Handset Insurance Services, Warranty Management and Equipment Maintenance Services, Debt Protection, and Mobile Applications.

Asurion serves millions of subscribers through its relationships with leading wireless carriers in North America and Asia. For additional information about Asurion, visit http://www.asurion.com.

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Bettie Colombo

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Greg Lund

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