Mobile Social Networking: A Global Strategic Business Report
San Jose, CA (PRWEB) August 14, 2012
Follow us on LinkedIn – Over the past couple of years, social networking has revolutionized the Internet space to a significant extent. And the latest trend in the social networking landscape is the increasing popularity of the concept called ‘Mobile Social Networking’, an offshoot of the web-based social networking which, unlike the web-based forums, offers the benefits of mobile networking on-the-go. The trend of mobile social networking has been fast catching up, owing to its benefits of offering users with an easy and convenient solution for keeping in touch with a large pool of friends and acquaintances via their mobile phones or any other handheld devices. Growing penetration of smartphones and mobile phones compatible with social networking applications is a major factor currently driving growth in the mobile social networking industry. Cheaper data rates and high speed of mobile Internet have also contributed to the increase in the number of users accessing social networking sites through mobiles over the years. Subsequently, the number of users accessing social networking sites through their mobile Internet has been on a steep rise over the past few years. Various popular social networks have supported this shift towards mobiles with the development of mobile device compatible versions.
Across the mobile ecosystem, mobile social networking is turning out to be a revenue churning machine for mobile operators. For instance, advertising revenues currently account for a bulk of mobile social networking revenues for carriers. Furthermore, in addition to being a profit enhancing avenue, mobile social networking could also lend help to a mobile operator in differentiating among competitors. Operators can offer their mobile Internet subscribers an enhanced mobile social networking experience, distinct from that provided by other mobile operators. Highly advanced social networking experience can also help in retaining the existing subscribers, besides adding new subscribers at the same time. Nevertheless, though there are several probable benefits for mobile operators in social networking, there are equal numbers of risks associated with this stream. Foremost among them is the risk of huge costs that go into developing a network from scratch.
Facebook and Twitter are undoubtedly the two most popular social networks, and their extension into the mobile platforms has positioned their mobile compatible versions as the undisputed leaders in the mobile social networking market as well. The latest trend, however, is the growing popularity of some of the new social networking sites, exclusively developed for the mobile platform. Apps, such as Foursquare, designed exclusively for mobile phones and other portable devices are increasingly become popular. Many of the new sites are innovatively designed to offer all the applications available on PC-based social networks, making them the best choice. Growing popularity of these exclusive mobile social networks would contribute towards the increase in the number of mobile social networking users.
Though Gen-Y constitutes the major chuck of the users accessing mobile social networks, growing popularity of social networking on the mobile has drawn the business community towards it as well, a trend which is likely to become more pronounced over the coming years. Several business enterprises are currently making use of mobile social networking, with exclusive apps being developed for business purposes to improve the decision making. With unified communications, a wide variety of tools, including data, voice, and video can be integrated into a single platform. This makes decision-making much easier and quicker for businesses, as it allows for connecting of all collaborators at a rapid pace. Some companies are already using internal social networks to map the skill sets of their employees and integrating them with a unifying communication system for easy access anywhere, anytime.
Asia-Pacific represents the single largest market worldwide, as stated by the new market research report on Mobile Social Networking. Asian economies, such as Japan, China, and Korea display higher preference for mobile social networks usage than most of Western nations mainly driven by the large population size, better mobile networks, and cost-effective data pricing. In countries such as Japan, where penetration of 3G networks have reached endemic proportions, several mobile social networking sites have cropped up. Additionally, mobile is emerging as one of the fastest growing media for brand communications across Asia, with the penetration of mobile phones surpassing the penetration rates associated with television.
Key players profiled in the report include AdMarvel Inc., Atchik-Realtime, Cellebrite, Communology, Critical Path Inc., DeNA Co. Ltd., IceBreaker Inc., JnJ Mobile Inc., Juice Wireless Inc., Jumbuck Entertainment Ltd., Kiboo S.A., Mobestar Limited, Motricity, Mozat Pte Ltd., Myriad Group AG, NewBay, Qualcomm iSkoot Inc., Snap MyLife Inc., Trilibis Mobile Inc., among others.
The research report titled “Mobile Social Networking: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of the mobile social networking market, including the popular mobile social networks, current market trends/issues, key growth drivers, the different types of mobile social networks, insight into the social networking landscape, recent industry activity, service launches, and profiles of major/niche global and regional market participants. The report provides number of users for the years 2009 through 2018 for major geographic regions including the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World.
For more details about this comprehensive market research report, please visit –
About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.
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