iVdopia: “Welcome to Mobile Video Advertising AdMob and iAd!”

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As the Largest Video and Rich Media Mobile Ad Network, iVdopia Welcomes AdMob and iAd to the Growing Marketplace

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iVdopia has been synonymous with video advertising on Smartphones since last year, and we were the first to tap into this dynamic and user-engaging format.

iVdopia (http://www.ivdopia.com), the largest video and rich media mobile advertising network, today announced that it welcomed Google’s AdMob and Apple’s iAd on its recent entry into serving interactive video ads on Android and iPhone devices respectively. As established players in the video and rich media mobile ad network, iVdopia has been pioneering video advertising solutions across all Smartphone devices since 2009, with innovations in pre-app video ad formats, full-page interactive video ads, interstitials, social media enabled video ads and HTML5 powered video ad formats much before anyone else in the industry.

As the largest video and rich media ad network reaching over 40 million users on leading apps and WAP sites, iVdopia powers the most engaging video advertising solutions across multiple-platforms to support Smartphone devices such as Apple’s iPhone, iPad, iPod Touch and Android phones. Serving over 100 million video ad impressions and a billion rich media impressions per month, iVdopia is the only video and rich media mobile ad network to have its own independent video ad-serving platform, which is also used by a number of other ad networks in the industry, including Jumptap.

“With all this recent attention on mobile video advertising, AdMob and iAd have only now begun to understand the value that interactive video ads bring to mobile screens. However, iVdopia has been delivering best-in-class video advertising solutions across Smartphone devices since 2009! As a smaller-sized company that is focused on bringing the best technological solutions and creative expertise in video advertising to advertisers, we provide the quickest delivery times for executing campaigns and unrestricted ability to target any Smartphone device. We have set benchmarks and now it’s time for the rest to follow,” said Saurabh Bhatia, Chief Business Officer at iVdopia.

As the first to provide mobile video and rich media advertising solutions, iVdopia marked several innovation milestones since the beginning of this year:

  • January 2010: Talk2Me, the first social media video ads for mobile phones is launched
  • February 2010: Debuts Pre-App and In-App Video Ads for iPhone and Android mobile devices
  • April 2010: Introduces the first HD (high definition) video ads on iPad
  • June 2010: Launches new finger-swiping video ad format, Viper
  • June 2010: Introduces Future5, the first HTML5 ad-authoring solution
  • July 2010: Launches V5, the first HTML5 video ad platform to provide a unified video ad experience across all smart phone devices

“iVdopia has been synonymous with video advertising on Smartphones since last year, and we were the first to tap into this dynamic and user-engaging format. We introduced a range of video ad formats right from zero-wait time video ads, in-app interactive videos, social media options within video and a number of other HTML5 touch-based engagements utilizing the dynamic video ad format on Smartphone screens,” said Chhavi Upadhyay, COO at iVdopia. “We’ve grown by 400% in the last quarter alone, which is a testament to the growing number of video advertising campaigns we are running for brand advertisers on our network. With more attention brought to this new interactive medium, we expect phenomenal growth in the next few months.”

Additionally this year, iVdopia ran multiple campaigns for advertisers in the entertainment, automobile, banking, consumer goods and food and beverage categories across devices including iPhone, iPod Touch, iPad and Android.

About iVdopia
iVdopia is the largest video and rich media mobile advertising network bringing the powerful visuals and interactivity of video to millions of smart phone device users. Serving over a hundred million video and one billion rich media mobile impressions, iVdopia provides advertisers, publishers and application developers with one the most effective and device-independent platforms for the mobile advertising industry. As a “first to market” pioneer to launch multiple rich media and video ad formats, development tools and an HTML5 ad-serving platform for smart phones, iVdopia provides a unified mobile video ad experience across all devices, regardless of operating system or hardware. iVdopia's video and rich media mobile solutions are used by leading publishers and advertisers such as Wrigleys, McDonalds, Coca-Cola, Universal Studio, Warner Brothers and Miller Lite to deliver premium advertising campaigns.

The holding company Vdopia Inc. is the fastest growing, venture-funded advertising technology company focused exclusively on premium audiences in the world. The privately held, venture-backed company is headquartered in Silicon Valley and has offices in San Jose and Los Angeles, CA, New York, NY, Chicago, IL, and Gurgaon and Mumbai, India.

Media Contacts:

Jolene Loetscher
Tall Grass Public Relations

Chhavi Upadhyay


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