Rapid Proliferation of Smartphones Drives the Mobile Web Browsers Market, According to New Report by Global Industry Analysts, Inc.

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GIA announces the release of a comprehensive global report on Mobile Web Browsers markets. The global Mobile Web Browsers market is projected to register 3.7 billion users by 2018, primarily driven by rapid proliferation of Internet enabled mobile phones, particularly smartphones, and increasing use of these advanced mobile devices for browsing the Internet. Mobile industry’s ongoing transition from 3G to 4G networks, emergence of new 4G network specifications such as advanced LTE and mobile WiMAX (IEEE 802.16m), and robust demand from developing markets also augur well for the future of this market.

Mobile Web Browsers: A Global Strategic Business Report

Follow us on LinkedIn – As the Internet continues to grow in popularity and finds its way into our day-to-day activities, the options to access the same only becomes more overwhelming. While consumers can continue to use their traditional PCs for connecting to the Internet and accessing their favorite content on dedicated websites in leisure, new options enabling easy on-the-go access to Internet is now growing in prominence. Given their gigantic reach and enormous penetration across the globe, mobile phones make for an ideal option for delivering Internet services. With the emergence of new-age Internet enabled mobile devices, the need for consumers to be tethered to home-based computers in order to connect to the Internet is fast diminishing. Thanks to the convenience of enabling Internet access anywhere and at anytime, usage of mobile phones for Internet browsing is growing in popularity in recent years and mobile Internet therefore is expected to re-enact the huge success of fixed Internet. Already regarded as the finest mobile services launched in recent years, Mobile Internet is now one of the fastest growing market segments in the global telecom market. Mobile Internet combines power of infotainment with mobile communications by providing mobile users with access to vast spread of online information and entertainment content on the go. As a door to the world of mobile Internet, mobile web browser is a key must have feature for Internet browsing over mobile phones and therefore is a subject matter of immense interest in the mobile communications sector.

The fast changing consumer mobile usage habits augur well for the future of mobile web browsers market. Unlike in the past, when consumers have been predominantly using mobile phones for communications over voice and text medium, mobile users are now increasingly subscribing to, and also consuming data services. About 70% of mobile users are expected to use mobile Internet services on a daily basis in the coming years, particularly in the US and Europe. Flat-rate mobile data plans and night-usage discounts offered by carriers are driving down cost of subscribing to mobile web browsing services, thereby attracting scores of individuals to access Internet through their mobile devices. Consumers are increasingly using the power of Mobile Internet for a wide range of online activities, including using free SMS/MMS applications, searching and accessing information, browsing sports and news articles, making online bill payments and credit card transactions, accessing banking information, downloading ring tones, browsing city guides or maps, streaming videos and music, emailing and instant messaging, all of which demand use of mobile web browser. Mobile Internet is also being used for blogging, and connecting to online forums and discussion platforms. Recent statistics also indicate increasing use of mobile Internet for Web 2.0 social networking, collaborative and video applications.

The mobile web browsers market will continue to grow in popularity over the next few years, riding on the robust adoption of smartphones across the globe and increasing use of these devices for Internet access. Thanks to high-speed internet access, touch screen maneuverability, wider screen displays, adjustable web page landscape, excellent picture and audio quality, portability and other features and capabilities offered by smartphones, consumers are increasingly dumping their traditional Internet devices such as PCs and laptops and opting for smartphones to access their favorite infotainment content over the Internet, thus opening up world of opportunities for mobile web browsers. While most of the feature phones use browsers featuring very limited web browsing capabilities, smartphones incorporate browsers that support latest capabilities including RSS and AJAX, in addition to websites optimized for viewing on a mobile device, thereby adding to the demand.

Most of the smartphones coming in the market today come with one standard web browser, thereby readily proving to be a lucrative market for mobile web browsers. However, thanks to fast improving Internet download speeds and easy access to virtual marketplace that smartphones provide, users can easily download multiple web browser versions based on their requirement, thereby adding to the revenue for mobile web browser developers. Rapid proliferation of enabled smartphone models such as Apple iPhone and Android based mobile phones, which come integrated with advanced proprietary web browsers, are especially revolutionizing the mobile web browsers market. The development of HTML5, which ensures that web content over the cloud can be run over a broad range of smartphone OS, such as, iOS and Android without the need for additional hardware/software installation is a key factor driving demand for mobile web services, and subsequently for mobile web browsers.

As stated by the new market research report on Mobile Web Browsers, Asia-Pacific represents the fastest growing regional market for the technology, with number of mobile web browser users in the region growing at a CAGR of about 33.32% over the analysis period. Huge population, rising disposable incomes, growing consumer affluence, increasing adoption of high-end mobile phones, enormous smartphone penetration, and rising mobile service subscriptions, especially in emerging markets such as China and India make Asia-Pacific a market laden with immense opportunities for mobile web browsers market.

Major players in the global marketplace include Access Co., Ltd., Apple Inc., Google Inc., Microsoft Corporation, Mozilla Corporation, Nokia Corporation, Opera Software ASA, Research in Motion Limited, UC Mobile Ltd., among others.

The research report titled “Mobile Web Browsers: A Global Strategic Business Report” announced by Global Industry Analysts, Inc., provides a comprehensive review of market trends, issues, drivers, company profiles, mergers, acquisitions and other strategic industry activities. The report provides market estimates and projections by number of mobile web browser users (in million) for major geographic markets including the US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World.

For more details about this comprehensive market research report, please visit –

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.

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Global Industry Analysts, Inc.
Telephone: 408-528-9966
Fax: 408-528-9977
Email: press(at)StrategyR(dot)com
Web Site: http://www.StrategyR.com/


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