Mobile Commons Partners with National Cancer Institute to Help Teens Quit Smoking via Text Message

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Mobile Commons launches new health edition to make it simple for health care organizations to create mobile messaging campaigns and improve health outcomes

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"Our new health edition will make it even easier for health care organizations of all types to drive healthy outcomes by reaching people on the device they use most – their mobile phone.”

Mobile Commons announced today it has partnered with the National Cancer Institute (NCI), part of the National Institutes of Health, to use text messaging to help teens and young adults quit smoking. Developed by smoking cessation experts, SmokefreeTXT provides the targeted advice and encouragement that young people need to quit smoking – all via text message. The text messages run in both English and Spanish, and the content is paced according to the recipient’s individual quit date. This announcement also marks the launch of Mobile Commons’ new health care edition – Mobile Commons for Health – which will allow the health care industry to integrate the power and reach of mobile messaging to improve health care outcomes.

“We are proud to partner with the National Cancer Institute on such an important and effective use of mobile messaging,” said Jed Alpert, CEO and Co-founder of Mobile Commons. “We know how great the possibilities are for effecting real change through mobile messaging – from helping heavy smokers quit smoking to motivating HIV+ patients to adhere to complicated medication regimens. Our new health edition will make it even easier for health care organizations of all types to drive healthy outcomes by reaching people on the device they use most – their mobile phone.”

Mobile Commons for Health is a complete mobile messaging platform for the healthcare industry. Departments of health, health care providers and pharmaceutical companies can encourage (and track) behavior change and medication adherence, provide private counseling through a live text chat, and share vital health knowledge all on the mobile phone.

Young Adults and Text Messaging
Participants in NCI’s SmokefreeTXT campaign, powered by Mobile Commons, will receive text messages timed to their selected quit date and will continue receiving texts for up to six weeks following their target quit date – a critical time period in the smoking cessation process. Teens and young adults can enter the program by texting QUIT to 47848 or through the SmokefreeTXT website.

Centers for Disease Control and Prevention research shows that nearly 20 percent of teens currently smoke and 80 percent of adult smokers began before 18 years of age. By connecting with young smokers on their mobile phones, NCI looks to more effectively encourage them to quit with proven cessation tools and strategies.

Teens exchange an average of nearly 3,500 messages per month (according to Nielsen’s State of the Media: The Mobile Media Report from 2011) illustrating that text messaging remains the centerpiece of teens’ mobile behavior.

Mobile Commons and Health
For nearly five years, Mobile Commons’ award-winning service has helped public and private organizations quickly and easily reach their target audiences via mobile messaging. By using a technology available to almost everyone across the country – nearly all cell phones support texting – health care organizations can provide access to information and services for people of every socioeconomic status – at a significantly lower cost – with positive results that are four to five times greater than other channels.

Mobile Commons has helped numerous health care organizations create healthy outcomes for their target groups through mobile messaging programs. For example, the New York City Department of Health used Mobile Commons to create a citywide smoking cessation program; heavy smokers who received the texts were twice as likely to quit as those who did not. Harvard Pilgrim Health Care Institute’s text campaign motivated parents to get their children to eat healthier and exercise.

The new Mobile Commons for Health edition was designed based on years of powering health messaging and honing best practices for effectiveness. The edition’s user interface and APIs seamlessly integrate text, voice and web applications with customers’ CRMs, databases and social marketing tools. Coupled with real-time analytics and reporting, Mobile Commons makes it easy for organizations to integrate mobile communications with their existing channels and databases.

About Mobile Commons
Mobile Commons, a mobile strategy and software company, is the technology behind today’s most effective mobile messaging campaigns. Mobile Commons makes messaging simple with its industry-leading expertise. The software is easy to use, quick to implement, fully integrated and equipped with every feature needed to make health outreach and engagement more effective. Mobile Commons customers have achieved remarkable results – among them are California Department of Public Health, New York City Department of Health and Mental Hygiene, Harvard Pilgrim, New York MTA, San Francisco MTA, Nike, AARP, the Humane Society, R/GA, and hundreds of others. For more information, please visit http://www.MobileCommons.com.

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Jocelyn Aframe
Rubenstein Communications
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Heather Resnicoff
Rubenstein Communications
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