The Borden Agency CEO Larry Borden Keeps His Profile High by Being Quoted in New Book About PR

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On the heels of being featured in the Philadelphia Business Journal, Mobile Marketing veteran Larry Borden is extensively quoted in the new book, "The New PR: An Insider's Guide to Changing the Face of Public Relations" by Phil Hall

Larry Borden is among the most innovative and indefatigable leaders in today's event marketing industry

The Borden Agency CEO Larry Borden is used to people asking him about Mobile Marketing. After all, he leads one of the country's top Mobile Marketing agencies. But even he was surprised when he was asked for his thoughts for inclusion in a new book by noted author Phil Hall.

"Phil's new book is about Public Relations," says Borden. "And while I know Mobile Marketing (or road shows) are a powerful tool that can seriously increase PR impressions, I suspect few Public Relations teams are fully aware just how powerful a tool it can actually be. Just this year, one of our programs garnered over 400 million unpaid media impressions with a simple eight-day tour." So I was delighted that Phil wanted my slant."

Indeed, the part featuring Borden extols his views on how Mobile Marketing fits right into a PR campaign, as the following excerpt implies: "I would not look at mobile marketing as what can 'it' offer that traditional 'PR' cannot," diplomatically comments Borden. "Rather, I would look at it as 'How can mobile marketing help boost my PR initiatives?' Mobile marketing is the sacred pill that if done properly can 'boost' results."

According to Hall, he chose to quote Borden for the section on mobile marketing largely due to the quality of Borden's body of work: "Larry Borden is among the most innovative and indefatigable leaders in today's event marketing industry" said Hall. "His great ideas and hard work have produced some of the most amazing projects I've seen in recent years."

The New PR: An Insider's Guide to Changing the Face of Public Relations by Phil Hall is on sale at booksellers nationwide, both online and brick and mortar.

About The Borden Agency:
The Borden Agency, headquartered in Philadelphia, PA is the only Event and Mobile Marketing agency that's also a consultancy. Through a disciplined four step approach: Learn It, Plan It, Do It and Evolve It, The Borden Agency provides expertise in mobile marketing strategy, concept development, budget creation, brand integration, custom vehicle procurement, event selection and routing, safety, contract negotiations, staffing, daily management, and, most importantly, achieving solid measurable results. Partial client list includes Avon Products, Dunkin Donuts, GE, Charming Shoppes, Graco Baby Products, Sunny Delight, Warnaco, Twentieth Century Fox, Mountain Dew, DeBeers, BlackBerry and others. The Borden Agency was awarded the 2007 Small Business Excellence award from the Philadelphia Chamber of Commerce. Additional information about The Borden Agency may be accessed at the company's website, http://www.thebordenagency.com.

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