Technology and online marketing techniques that impact the Internet are in a constant state of flux.
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Toronto, Ontario (PRWEB) April 15, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-size business-to-consumer companies, has released its comments on the major trends impacting the web industry.
“Technology and online marketing techniques that impact the Internet are in a constant state of flux;” says Andy Wu, Business Development Manager at Numero Uno Web Solutions. “As a result, web strategies have had to evolve at the same pace to stay relevant. Approaches that were considered indispensible are now obsolete.”
According to Wu, one of the biggest trends impacting small- and medium-sized businesses with an online presence is the unstoppable dominance of mobile devices. Some 2012 market research showed that 32% of Canadians would make able to access the Internet with mobile devices by the end of that year. That number is only going to increase and businesses that fail to design sites that operate across different mobile platforms are losing out on traffic. And potential sales, says Wu. To succeed online, Numero Uno Solutions believes it is imperative that businesses integrate a responsive web design component that attracts and engages on-the-go customers and encourages sales. (Source: European Travel Commission, “New Media Trend Watch – Canada,” February 28, 2013; http://www.newmediatrendwatch.com/markets-by-country/11-long-haul/45-canada?showall=1,)
“Responsive web design is essential because the use of mobile devices is soaring,” Wu observes. “A recent U.N. Telecom agency report says there were about six billion mobile phone subscriptions by the end of 2011, that 2.3 billion people use the Internet, and that the use of PCs and laptops is in sharp decline. A new report shows a 13.9% year-over-year decline in first-quarter PC shipments; marking the worst decline in 20 years. When it comes to accessing the Internet, it’s all about mobile.” (Sources: huffingtonpost.com, “World Has About 6 Billion Cell Phone Subscribers, According To U.N. Telecom Agency Report,” October 11, 2012; http://www.huffingtonpost.com/2012/10/11/cell-phones-world-subscribers-six-billion_n_1957173.html; idc.com press release, “PC Shipments Post the Steepest Decline Ever in a Single Quarter, According to IDC,” April 10, 2013; http://www.idc.com/getdoc.jsp?containerId=prUS24065413#.UWXbZ7WG2Sp.)
Numero Uno Web Solutions knows that the rise of mobile devices also means consumers want online information immediately. More than half of U.S. smartphone owners use their device to perform retail research while inside a store and 60% of users search for brand information from mobile devices before making a purchase. The growing emergence of handheld devices means mobile marketing is an indispensable tool and is the fastest way for small and medium sized businesses to connect with consumers. (Source: Mobile Clearing House report, “2012 Mobile Future in Focus,” February 2012; http://www.mchn.com/sites/default/files/comScore%202012%20Mobile%20Future%20in%20Focus.pdf.)
“As the top search engine optimization (SEO) and search engine marketing (SEM) company in the Greater Toronto Area, Numero Uno Web Solutions has a unique vantage point when it comes to uncovering the Web’s latest trends,” Wu notes. “These three trends are not just changing the way we shop and communicate; they’re transforming the way we live. Small- and medium-sized businesses need to optimize their web sites to take advantage of these changes.”
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/, or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).