Civicom Mobile Qualitative lets researchers capture key insights simply by respondents speaking into the phone. A respondent needs to press only one number on their keypad to dial in and start answering the research questions.
Greenwich, CT USA (PRWEB) April 09, 2013
Greenwich, CT USA, April 9, 2013. Civicom Marketing Research is set to showcase its Mobile Qualitative service via a free webinar entitled “Hot, Roasted and Intense: Getting to Why in Global Coffee Culture Through Mobile Qualitative”. The event is set for April 11, Thursday, at 1PM Eastern Time. It is based on Civicom’s presentation at the Marketing Research in the Mobile World (MRMW) Conference, which was held in Kuala Lumpur this past January.
The webinar has been put together in order to give participants an overview of Civicom Marketing Research’s methods of extracting insights via Mobile Qualitative.
Mobile Qualitative is a groundbreaking solution that can be applied to marketing research projects regardless of their size and geographic scope. Respondents can be in various locations, even in other countries, if the project so demands. Because respondents are able to verbalize their answers to questions and provide their opinions, this research tool can bring to the surface the key insights that market researchers are digging for.
Civicom Marketing Research wanted to develop their Mobile Qualitative service in such a way that, even though it is based on telecommunications technology, the device being used would not be a hindrance to the research activity. Whether the device is a standard, home-based telephone, or the latest, most sophisticated smart phone, Civicom Mobile Qualitative can be employed to capture key insights simply by respondents speaking into the phone. A respondent only needs to dial a predetermined number in order to answer the research questions.
What makes Civicom Mobile Qualitative very effective as a research tool is that, even with the varied telecommunication standards existing today, Civicom has the service set up so that it allows researchers to conduct simultaneous studies in multiple countries and in different languages, as well as in a single country using only one language.
The “Hot, Roasted and Intense: Getting to Why in Global Coffee Culture Through Mobile Qualitative" webinar will also feature case studies that show how Mobile Qualitative can provide a deeper understanding of the motives behind a consumer’s decision when a purchase is made. The event will also explain why qualitative sentiment is so important to strategic planning and business development.
As an added treat, webinar participants will get a chance to participate in an electronic raffle to win a 16GB iPod nano.
Civicom Marketing Research is a global innovator when it comes to qualitative research tools using the latest technology solutions for marketing research. The company works hand in hand with market research firms, facilitating telephone and web-based IDIs and Focus Groups that enable projects to have extensive, global reach.
Interested parties may sign up for ”Hot, Roasted and Intense: Getting to Why in Global Coffee Culture Through Mobile Qualitative” webinar at this link. Find more information about the webinar and read through this link.