David Dalka to Speak on Mobile Search Marketing and the Evolution of Chief Marketing Officer to Chief Customer Officer

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At eComXpo, Chicago GSB alumni David Dalka will discuss why mobile search marketing requires the transformation of a Chief Marketing Officer into a Chief Customer Officer. Announcement of exciting contest exclusively for bloggers.

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David Dalka will be speaking on demand at eComXpo on October 24-26, 2006 on the topic of http://www.daviddalka.com/createvalue Mobile Search Marketing -- The Coming Evolution of Chief Marketing Officer to Chief Customer Officer.

Dalka asks the Chief Marketing Officer, "Are you ready for the http://www.daviddalka.com/createvalue Mobile Search Marketing era? Meeting just in time needs via customer directed mobile search will make the difference between your brand being an adored cash machine or your brand being becoming non-existent, especially with Generation Y." Customer directed mobile search queries combined with LBS, RFID and stored preference information in conjunction with superior execution and retention efforts will outperform tired 20th century sales pitches. The evolution of Chief Marketing Officer to Chief Customer Officer commences now! Organizations that outperform will have corporate cultures that encourage bottom up innovation, recruit based on competencies and blogs and embrace customer listening fully. Have you redesigned your organization away from product pushes and towards customer listening and real-time customer-driven innovation?


Dalka also announced a contest in conjunction with his discussion of http://www.daviddalka.com/createvalue Mobile Search Marketing: The Coming Evolution of Chief Marketing Officer to Chief Customer Officer.
Prizes will be awarded via random drawing on Monday, October 30th, 2006, odds of winning depend on number of entries received and viewed via blog search engines.
Prize #1 - Dalka will be giving out one of his famous blog interviews to one lucky winner! (estimated value - priceless!)
Prize #2 - one eComXpo University Pass to allow leisurely viewing of content at a later time after the close of the conference, a great value if you missed part of the show. (estimated value $99)

To enter, simply answer the following questions in a blog entry before the close of eComXpo:
1) Who exports what cereal to what country and why?
2) Who had a flat tire?
3) What three disparate data sets does David advocate tying together to create a customer driven experience?

David Dalka joins over 40 industry luminaries speaking at eComXpo, the three-day, completely virtual tradeshow for eCommerce marketers, social media networks, etailers, agencies and advertisers] taking place online at eComXpo from October 24th through 26th, 2006. eComXpo speaker chair, Robert Grosshandler is excited that David Dalka is presenting. 'We attract the top talent and emerging thought leaders in the eCommerce industry to present at this show', noted Grosshandler. Likewise, David Dalka stated, 'eComXpo is a cutting edge conference with such outstanding speakers, exhibitors and networking. It's an honor to be asked to speak on a cutting edge topic like Mobile Search Marketing which should prove to be the ultimate local experience. I'm so excited about the challenges to make this a reality!'

In addition to the on demand educational sessions, eComXpo attendees are able to network with thousands of professionals and interact with hundreds of eCommerce industry exhibitors including Google, Yahoo! Search Marketing, Ask, Microsoft Adcenter, WebmasterRadio.FM, Website Services and more on both the affiliate and search engine exhibit floors.


David Dalka offers http://daviddalka.com/createvalue/about financial services, mobile search marketing, blog, customer listening, evangelist and C-level change management consulting. David also collaborates with people in several http://www.daviddalka.com/createvalue venture capital and disruptive Internet startups and is currently discussing potential advisory board roles and leadership / c-level positions. Business development, sales, evangelist, customer focused metric solutions and mobile search engine marketing thought leader David Dalka discusses mobile search in relation to creating best in class customer experiences. Financial services leadership backgrounds in customer experience and creation of standardized and transparent metrics are needed to build new combinations of disparate data sets of mobile search, location based services(LBS of GPS) and RFID.

David Dalka is a sales, business development and marketing evangelist that has created revenue and retention in exponential growth organizations which thrive on learning and innovating from customer listening. David has experience in designing and driving change management in marketing and sales forces in both small and Fortune 500 organizations. David specializes in developing timely, standardized and regimented client communications and metrics in regards to advertising and financial services. He teamed to create sustainable competitive advantages via B2B account management relationships at BlackRock where he led teams that developed new quantification metrics and redefined real-time client experiences based on client feedback. BlackRock grew from 80 to 800 employees during his time there!

David Dalka is an http://www.daviddalka.com/createvalue/about MBA alumni of The University of Chicago Graduate School of Business(Chicago GSB) and also holds a BS from DePaul University. Interests include building relationships through networking and conventions (address book now includes over 2,500 contact entries), search engine marketing, mobile search marketing, location based services/mobile search marketing, writing, public speaking and acoustic guitar music. David is also a regular contributing writer for Website Services and The Wiglaf Journal.


eComXpo is the first virtual, online trade show and conference for eCommerce marketers. Its fourth show is October 24-26, 2006. The focus of the show is Search Engine, Affiliate and Interactive Marketing. Free registration is available at http://www.eComXpo.com MBA alumni of The University of Chicago Graduate School of Business(Chicago GSB) or call eComXpo at 1-847-295-6100. eComXpo provides all the benefits of a top trade show without the cost, travel or hassle normally associated with traditional events. eComXpo has become the world's largest trade show for eCommerce marketers.

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