Validar Captures Real-Time Feedback Via SMS at Washington Technology Industry Association Event

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Attendees provide their opinion by sending text messages from any mobile phone.

WTIA prides itself in delivering value to our member companies

Validar Inc, a leading provider lead capture, qualification and management software, deployed SMS Survey at Washington Technology Industry Association (WTIA)'s Smartly Leveraging Social Media for your Business: Practical tips, Tweets & Tactics Event in Seattle, Washington.

"WTIA prides itself in delivering value to our member companies," states Ken Myer, President & CEO of WTIA. "It is vital we know how we did so we can ensure a best in class experience. Validar provides an excellent means to communicate with our audience through the use of cell phones versus paper or post event communication."    

SMS Survey is Validar's real time polling solution which allows event managers to ask questions and get feedback from attendees from any mobile phone. Once an attendee completes the survey, the event manager can view results in real-time and call a random winner by simply sending a text message.

"We've always been experts at helping event managers identify which registered attendees actually attend, and what they do at the event. Now with SMS survey we can inform them of what the attendees thought of the event in real time all within a single Show Management platform," stated Victor Kippes, Validar CEO. "Now the people who are responsible for follow-up, will know exactly how to engage with that event attendee."

A valuable tool for lead identification or opinion polling, the SMS Survey, is also easy to deploy in any environment or venue. With no hardware dependency, the SMS survey can be up and running in minutes.

The Validar SMS Survey is currently available for use at any event.

About Validar Inc.
Validar is the leading provider of lead capture and qualification software solutions for marketing and sales professionals. With a deep knowledge of the lead management process, Validar helps organizations lower their cost per qualified lead by providing the tools to deliver high quality leads to sales and a better ROI for marketers. Rooted in the event industry, Validar enables partners to be more efficient and drive higher levels of service to their customers. Validar's suite of solutions include: Online Lead Collection Forms, Onsite Registration, Badge Printing, Mobile Device Date Collection, Exhibitor Lead Capture. For more information, visit

About Washington Technology Industry Association (WTIA)
Washington Technology Industry Association is the largest state-wide association of technology companies and executives in the world. With more than 1,000 member companies representing more than 100,000 technology sector employees in Washington State, Washington Technology Industry Association is a catalyst for setting new industry directions, sharing expertise, fostering collaboration, delivering key business services, and advancing the economic value and global impact of technology companies doing business in Washington.


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Tim Fiorito
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