Austin, TX (PRWEB) February 15, 2012
Small business owners, entrepreneurs and independent professionals will find the fast help they need to create their mobile web strategy right now in the new book “The Bootstrapper’s Guide to the Mobile Web: Practical Plans to Get Your Business Mobile in Just a Few Days for Just a Few Bucks” (Quill Driver Books, May 2012), by Internet marketing authority Deltina Hay.
“The Bootstrapper’s Guide to the Mobile Web” is a quick, practical, hands-on introduction to the nuts-and-bolts of promoting your business through mobile apps and websites for smartphones, tablets and mobile devices, written for do-it-yourself entrepreneurs who don’t have time or money to waste and who want to grow their brands, improve sales and reach the millions who shop online only through mobile devices.
“The Bootstrapper’s Guide” brings the Mobile Web to mainstream business users who need fast, effective results. Without wasting the reader’s time on theory, jargon or abstract programming concepts, “The Bootstrapper’s Guide” teaches how to create a successful mobile web presence without learning programming languages or becoming a web designer. With “The Bootstrapper’s Guide,” you can do it yourself, do it cheaply and do it now.
Using real-world examples of best practices for mobile development, “The Bootstrapper’s Guide” gives readers hands-on training to get started in mobile web marketing. Easy-to-understand step-by-step instructions, illustrated throughout with extensive screenshots, show exactly what to do at every step of the way.
“The Bootstrapper’s Guide” develops readers’ knowledge, hands-on skills and confidence with core mobile web technologies:
—Developing Mobile websites by writing your own code, using a content management system (CMS) or using mobile web development services such as goMobi, mobisiteGalore, Winksite and Mofuse.
—Developing mobile apps for iOS, Android, Windows Phone and Blackberry, using either native software development kits (SDKs) or app development services such as AppMakr, Widgetbox and IbuildApp.
—Redirecting mobile traffic and optimizing, promoting and troubleshooting mobile websites.
—Developing web-based mobile apps and converting web apps to native apps.
—Distributing, promoting and monetizing mobile apps.
—Mobile web marketing tactics including QR codes, location-based marketing, mobile advertising and SMS advertising.
—New and upcoming mobile technologies to plan for now, including augmented reality, search apps, near field communication (NFC) and context aware applications.
More than just a how-to, “The Bootstrapper’s Guide” helps you formulate the right mobile web strategies and plans to advance your particular goals for your business. Throughout “The Bootstrapper’s Guide,” straightforward checklists and worksheets help you make key decisions about your mobile web strategy, focus your options, and weigh costs and benefits. Special sections on measuring results and analytical tools help you assess the effectiveness of your mobile web strategy and identify the mobile web tools that are creating the best results for your business. Quick summary boxes and decision guides lead you directly to the information you need.
The book’s companion site, TheBootstrappersGuide.com puts even more resources at your fingertips, with links to development tools, tutorials, templates, services, apps and worksheets to help you plan and implement your mobile web strategy.
“The Bootstrapper’s Guide to the Mobile Web” is the essential manual for all professionals who want to put the Mobile Web to work building their business. Without getting bogged down in unnecessary technical detail, “The Bootstrapper’s Guide” cuts to the heart of the matter: strategies and tactics to create a successful mobile web presence that makes money for your business.
About the Author: A pioneer of social media marketing, Deltina Hay is the founder of the website PLUMBWebSolutions.com and the firm Social Media Power. Her previous books include the critically acclaimed The Social Media Survival Guide (Quill Driver Books, 2011, ISBN 978-1-884995-70-5).
Title: The Bootstrapper’s Guide to the Mobile Web: Practical Plans to Get Your Business Mobile in Just a Few Days for Just a Few Bucks
Author: Deltina Hay
Publisher: Quill Driver Books, an imprint of Linden Publishing
Publication: May 2012, $24.95 ($27.95 Canada)
Internet Marketing, ISBN 978-1-61035-052-5
6" x 9" trade paperback, Kindle, Nook, EPUB, 240 pages, illustrations, bibliography, index
Available from bookstores, online booksellers and Quill Driver Books (1-800-345-4447, QuillDriverBooks.com).