Wholesale Furniture Brokers Anticipate Growth in Canadian Market with Online Store Renovation

Share Article

Wholesale Furniture Brokers has officially launched a renovated Canadian modern furniture website on July, 7th 2010. With the update, the Canadian online furniture store abandoned a design used for over 5 years. The redesigned Canadian site matches the design of Wholesale Furniture Brokers' US site. When Wholesale Furniture Brokers launched the US website earlier this year, they reported a 58% conversion rate increase. Wholesale Furniture Brokers expects to achieve a similar conversion rate increase on GoWFB.ca.

Miami, FL (Vocus) July 7, 2010 -- Wholesale Furniture Brokers launched a redesigned version of GoWFB.ca on July 7th, 2010. The new design shares the same appearance as Wholesale Furniture Brokers' US website which was launched earlier this year. The conversion rate of GoWFB.com increased by 58% when comparing monthly averages.

When asked what Wholesale Furniture Brokers expects to achieve with the redesign, Matt Holmes, Wholesale Furniture Brokers' Marketing Manager says, "We expect to achieve a similar increase in our conversion rate in our popular categories including memory foam mattresses, sectional sofas, and kids furniture like we saw earlier this year with GoWFB.com."

Wholesale Furniture Brokers designed the Canadian website to match the US version of its website. Despite already having a design to follow, with over 100 pages to update and test, the redesign still required over three months to complete. The redesign was soft launched on June 25, 2010 without incidence.

Holmes adds, "GoWFB.ca was originally launched in 2005. Sales have increased every year. In 2009, GoWFB.ca had a 10.38% increase in sales compared to 2008. Between January and July of 2010, we have experienced a 232.59% increase in sales compared to the same time period in 2009. As the percentage of sales continues to increase, the redesign should pay off in two to three months." Wholesale Furniture Brokers attributes the growth acceleration in the Canadian market to increasing their product offerings, strong home sales, and investments in marketing and customer service.

Wholesale Furniture Brokers plans to launch new marketing campaigns on GoWFB.ca that were developed for GoWFB.com to further increase their market share in the Canadian online furniture industry.

Holmes showed confidence in the future of his company by adding, "With all of the advancements we are planning, GoWFB.ca is going to be the top place people will look to order furniture online in Canada."

About Wholesale Furniture Brokers
Wholesale Furniture Brokers offers price leading furniture with free shipping to online customers direct from the manufacturers in the USA and Canada. World-class customer service is provided to customers by telephone, email, and chat. Shoppers can choose from a growing collection of traditional, modern, and contemporary furniture styles for inside and outside of the home at Wholesale Furniture Brokers. Consumers do not need to pay a membership fee to buy from Wholesale Furniture Brokers.


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Matt Holmes
Visit website