Chic Modern Movement Makes Its Way to Hearth Industry via Napoleon and Lennox Fireplaces

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For years, a traditional style fireplace has been the industry standard in hearth products. Manufactured fireplaces of this style were the only affordable options for people to heat their homes. Now, however, the trend is changing: modern design fireplaces, once only available as custom pieces costing thousands of dollars, now flourish, made by such hearth giants as Napoleon and Lennox Fireplaces. These contemporary designs are currently the most popular at

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Investing highly in this innovative focus, the company is positioned to take over the industry as the number one e-commerce vendor of this type of fireplace.

A new movement takes place today in hearth design: the manufactured modern fireplace. These beauties – sleek, sexy and sizzling – are at the forefront of contemporary home design. Taking the place of the traditional masonry style fireplace, the modern fireplace can be found in lofts, apartments, bedrooms or anywhere an up to date look is desired.'s large selection – made affordable by such manufacturers as Napoleon Fireplaces and Lennox Fireplaces – is the company's bestselling type.

Now that companies are prefabricating modern fireplaces, they have become cost-effective options, not only as heating sources, but also as interesting art pieces in living areas for people who want to create a stunning architectural statement. Until now, only the wealthy could afford to have a modern fireplace crafted for them since the fireplaces were custom built or imported from Europe. Granted, this made for unusual designs mostly unavailable today, yet their popularity took off and soon everyone wanted a modern creation.

Step in Napoleon Fireplaces and Lennox Fireplaces. Seeing this trend, these hearth giants now take modern fireplace design seriously and are seeing amazing sales results. Many of these fireplaces hang on the wall like a picture and feature powerful, artful flames for improved realism and mesmerizing gazing. People often hang an HDTV over one or place one over a sofa to improve the aesthetics this offers. Available in direct vent and vent free gas options, they take fireplace conception to new levels, as's Modern Fireplace video reveals.

Steve Barbarich, CEO of ChooseDirect, parent company of Choose Fireplaces and Stoves, knew modern fireplaces would be the most popular type this year, and thus chose to focus a lot of energy on offering the widest selection possible at low, factory direct pricing. No stranger to advancement, Barbarich is a manufacturing and inventing expert who knows a great investment when he sees it. With over 16 years' experience in marketing, product development, intellectual property gathering and negotiation, Barbarich understands each market within which he works. Author of How to Make Big Money from Your Inventions and Patents, he placed many consumer products in major stores such as Walmart and Target and negotiated and implemented a major infomercial deal with the Guthy-Renker Corporation. His business acumen is acknowledged worldwide.

"Now that modern fireplaces have become standard design elements in new housing and renovation projects, has become a leader in their sales. Investing highly in this innovative focus, the company is positioned to take over the industry as the number one e-commerce vendor of this type of fireplace," says Barbarich.

Modern fireplaces grow more elaborate as time elapses. For example, Napoleon Fireplaces offers the limited edition LHD50 Swarovski Crystal fireplace, featuring a necklace design of Swarovskis in the fireplace for added seduction. Gathering around a modern fireplace will astound and amaze, bringing new life into a living area as people gaze longing and romantically at the beautiful fire that emerges.

The ChooseDirect factory direct model allows this new & unique company to bring the world high quality products at factory direct pricing. Since this e-commerce online retailer is involved with the product all the way down to the factory level, it cuts out many middlemen from the process and is able to offer better prices than the competitors. prides itself in having a large selection of fireplaces, stoves, fireplace inserts and more, and with advanced factory coordination, it provides customers with a highly customized premium quality product.


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Diana Slampyak

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