DownEast Basics Is New Title Sponsor to BYU Spirit Squad

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DownEast Basics becomes official sponsor to Brigham Young University’s Cheer Squad and award-winning “Cougarettes” dance team

We are excited to have DownEast sponsor us, to wear their clothing and have them be a part of our exciting upcoming school year as we cheer on BYU’s teams, participate in community events and perform competitively.

DownEast Basics (http://www.DownEastBasics.com), a high-style, low-price fashion retailer, today announced that it will become the exclusive sponsor to the Brigham Young University (BYU) Spirit Squad with the start of the 2010-2011 school year in August. As part of the sponsorship, female members of the BYU Cheer Squad as well as the Cougarettes, a precision dance team recently named 2010 National College Team Dance Champions, will receive practice wear from DownEast and also sport its cute tops and smart layering pieces at university pep rallies and competitions.

The Cheer Squad and Cougarettes are an important part of BYU athletics, including sideline and halftime performances at football and basketball games.

“We always strive to present ourselves in a fashionable light while still remaining modest. DownEast is a fashion forward brand that shares these same values and is a perfect fit for the look and attitude the Cheer Squad and Cougarettes embrace,” said Jodi Maxfield, spirit coordinator for the BYU Cheer Squad as well as artistic director of the 2010 National Champion Cougarettes. “We are excited to have DownEast sponsor us, to wear their clothing and have them be a part of our exciting upcoming school year as we cheer on BYU’s teams, participate in community events and perform competitively.”

DownEast, whose founders and corporate senior executives are all BYU alumni, also have family roots in the BYU Spirit Squad’s heritage. DownEast CEO Klane Murphy’s wife, Llilli Murphy, as well as his mother, Lawynn Murphy, are both former Cougarettes.

“The BYU Cougarettes program is always one of the top programs nationally and the Cheer Squad is also highly regarded. Both groups hold a strong level of brand recognition for their grace and talent,” said Murphy. “DownEast is proud to be associated with these teams as a fashion sponsor and we look forward to having them model our styles in the upcoming year.”

About DownEast Basics
DownEast Basics (http://www.downeastbasics.com) offers high-design looks on a bargain basement budget for today’s cost-conscious yet fashionable consumer. The DownEast Basics clothing line includes cute tops, modest dresses, and smart layering pieces to enhance women’s wardrobes, as well as a fun and stylish girls’ line. DownEast Basics shoppers can embrace the American classic look with their own sense of style.

In June 2009, DownEast Basics’ founders were honored with an Ernst & Young Entrepreneur of the Year award in their region’s retail and consumer products category. The company has approximately 550 employees.

The fast-growing retailer operates nationally with its Basics line via its online store in addition to 39 store locations throughout the West including in Utah, California, Idaho, Arizona, Washington, Nevada and Wyoming. DownEast also maintains a robust wholesale channel that reaches over 500 independent boutiques, local store chains and national retailers.

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Kathy Cabrera
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