DownEast Basics Expands Retail Footprint in Washington State with New Store in Tri-Cities

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Kennewick store is high-style, low-price fashion retailer’s second Washington location; Columbia Center shoppers invited to enter a grand opening giveaway.

Our Spokane store is extremely popular among shoppers, so it made sense to further grow our retail presence in the state with a store in the Tri-Cities.

DownEast Basics, a high-style, low-price fashion retailer that specializes in trendy fashions as well as modest clothing, rang in the opening weekend of its new Columbia Center store in Kennewick with a surge of customers and even higher than projected sales.

To officially celebrate the store’s grand opening, DownEast is offering customers a chance to win a shopping spree during a weeklong “Shopping’s More Fun with Your Girlfriends” giveaway. The Kennewick store marks DownEast’s second Washington state location; the retailer has operated a store in Spokane since 2008.

“A key part of our expansion strategy is to open new locations in regions where we have already experienced a strong demand for our high-style, low-price fashions,” said Charlie Freedman, VP and co-founder, DownEast. “Our Spokane store is extremely popular among shoppers, so it made sense to further grow our retail presence in the state with a store in the Tri-Cities. We’ve actually been fielding inquiries for months now from customers who are eager for a DownEast location in the area.”

Open just in time for spring, the new Columbia Center store will carry the full line of DownEast clothing and accessories for women, including its swimwear collection that offers mix-and-match options and styles for every body type. The location will also carry the full line of DownEast’s tees, tops, sweaters, skirts and dresses for girls.

DownEast Offers “Shopping’s More Fun with Your Girlfriends” Giveaway
To celebrate the Kennewick store opening, DownEast is offering a chance to enter a “Shopping’s More Fun with Your Girlfriends” giveaway from Fri., April 22, to Fri., April 29, 2011.

Customers can register for the giveaway at the Columbia Center location and also take advantage of other special grand-opening promotions. The giveaway will award one lucky winner a shopping spree valued at $200 and also present a $50 gift certificate to each of four friends selected by the winner. The winner does not have to be present at the time of the drawing on Sat., April 30, to win.

The new Kennewick location is also having a storewide 20 percent off sale through Fri., April 29. The 20 percent discount will be offered on both full-priced and previously marked-down items (take an additional 20 percent off the sale price).

For contest updates and fashion news, customers can join the DownEast Basics Facebook Fan Page. They can also follow the DownEast By Design blog (downeastbasicsblog.com) for special insights from DownEast’s Product Development team.

Visit the New DownEast Basics Store in Kennewick
The new DownEast Basics store is in the Columbia Center Mall at 1321 N. Columbia Center Blvd. in Kennewick, Washington. The store is located near Aeropostale.

Katie Zimmerman, a native of Tacoma, will manage the store’s staff of five. She has worked with DownEast since 2008, starting as a kiosk manager in the Spokane Valley Mall. More recently, she managed DownEast’s store location at The District in South Jordan, Utah, and its Home and Clothing outlet in Orem, Utah.

About DownEast Basics
DownEast Basics (http://www.downeastbasics.com) offers high-design looks on a bargain basement budget for today’s cost-conscious yet fashionable consumer. The DownEast Basics clothing line features smart layering pieces and wardrobe enhancing garments so you can embrace the American classic look with your own sense of style.

Shop for cute tops, modest dresses and accessories for women and girls at DowneastBasics.com.

The fast-growing retailer operates nationally with its Basics line via its online store in addition to 42 locations throughout the West including in Utah, Colorado, California, Idaho, Arizona, Washington, Nevada and Wyoming.

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Kathy Cabrera
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