DownEast Opens New Store in Mesa, Arizona; Celebrates with Promotions & Giveaways

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Retailer now offers more Arizona shoppers high-style, low-price fashions

Shopping’s More Fun with Your Girlfriends

High-style, low-price retailer DownEast Outfitters has expanded its presence in Arizona with the opening of its latest DownEast Clothing store at the Dana Park Village Square in Mesa. The new DownEast Clothing store offers the very best merchandise – including its full line of DownEast Basics apparel and a variety of well-known, national denim brands – at the very best prices. Also included is a new line of stylish and modest swimwear to flatter all body types.

Already, the new location is proving to be popular with local shoppers, significantly exceeding the company’s opening sales projections. To show customers its appreciation for their loyalty and support, DownEast will host an official grand opening event at the store, offering shoppers a chance to enter a “Shopping’s More Fun with Your Girlfriends” giveaway.

Strategic New Store Opening: Arizona Shoppers Appreciate Style Plus Value

“We strategically plan where to expand our retail presence based on customers’ demonstrated appreciation for our high style, low price philosophy,” said Charlie Freedman, Vice President for DownEast. “While we opened a number of stores in new states throughout 2009, this year we are looking to significantly grow our local presence in several key markets. Based on the tremendous response we’ve received from shoppers in Mesa and Phoenix in general, Arizona is definitely one of those key areas.”

The brand opened its first local store – DownEast Basics, which offers the company’s own private label, stylish clothing and accessories – in December 2008 at the Superstition Springs Mall in Mesa. That opening was followed by another DownEast Basics location in Chandler in September 2009. According to Freedman, the DownEast Clothing store in Dana Park Village Square is the next strategic step in making Arizona a new hub for the company’s growth.

“DownEast is a household retail name in Utah where we began, and we’re aiming to grow at a similar rate and achieve a similar level of awareness in Arizona. We expect to open several additional new stores throughout the state in the next 18 to 24 months,” said Freedman.

DownEast Clothing at Dana Park Offers Giveaway for One Winner + Four Friends

To show customers its appreciation and celebrate the new store, the Dana Park location is conducting a special contest, themed “Shopping’s More Fun with Your Girlfriends”, that will run during an official grand opening weekend celebration from Friday, May 7 to Sunday, May 9. Customers will have the chance to register in person at the store for the giveaway and also enjoy special grand opening promotions. The giveaway will award one lucky winner a shopping experience valued at $200 and also present a $50 gift certificate to each of four friends selected by the winner. The winner does not have to be present at the time of the drawing on Monday, May 10, to win.

For contest updates and apparel fashion news, local customers can join the DownEast Basics Facebook Fan Page. They can also follow the DownEast By Design blog (downeastbasicsblog.com) for special insights from DownEast clothing designer Andrea Updike.

Visit the New DownEast Clothing Store at Dana Park Village Square

The new Dana Park Village Square store is located at the intersection of Baseline Road and Val Vista Drive in Mesa. It is next to Ann Taylor Loft and Hottie. Longtime Mesa resident Tina Sjoberg, who has an extensive retail career, will manage the store’s staff of eight employees.

About DownEast Outfitters
DownEast Outfitters (http://www.downeastoutfitters.com), a leader in stylish and affordable apparel, home furnishings and accessories, believes that shopping should be a fun, guilt-free experience. Founded in 1991 and still family-owned and operated, DownEast continues its goal of bringing customers the very best merchandise – from national brands to its own DownEast lines of home furnishings and DownEast Basics apparel – at the very best prices.

The DownEast Basics clothing line features smart layering pieces and wardrobe enhancing garments so you can embrace the American classic look with your own sense of style.

Shop for cute tops, modest dresses and accessories for women and girls at DowneastBasics.com

The fast-growing retailer operates nationally with its Basics line via its online store in addition to 37 locations throughout the West including Utah, California, Idaho, Arizona, Nevada and Washington.

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Kathy Cabrera
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