High-Style, Low-Price Clothing Retailer DownEast Opens New Store in Park City, Utah

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Salt Lake City-headquartered brand extends retail footprint regionally as consumer demand for style-on-a-budget concept grows. New store at Tanger Factory Outlets celebrates grand opening with aggressive denim promotion.

Although our corporate headquarters are just 30 miles west of Park City, we hadn’t yet expanded into that market even though we believed it was a location where there was consumer demand for our high-style, low-price value philosophy. All indicators were confirmed this past weekend with the opening of the new store, which was very successful with Park City residents and visitors alike

Park City, Utah, home to the nation’s largest independent film festival and the U.S. ski team, is now home to a new DownEast Clothing store. The new store offers the very best merchandise – including the full line of DownEast Basics apparel and a variety of well-known, national denim brands – at the very best prices. Also available is a new line of stylish and modest swimwear to flatter all body types.

“Although our corporate headquarters are just 30 miles west of Park City, we hadn’t yet expanded into that market even though we believed it was a location where there was consumer demand for our high-style, low-price value philosophy. All indicators were confirmed this past weekend with the opening of the new store, which was very successful with Park City residents and visitors alike,” said Bill Freedman, senior vice president of DownEast.

In addition to appealing to residents by offering a more convenient in-town location, DownEast also chose Park City to raise its brand awareness to the wider audience of international visitors who flock to the area for winter sports and summer resorts. In fact, tourism is so popular in Park City that visitors typically exceed the number of permanent residents. In 2008, Park City was named by Forbes Traveler Magazine as one of the 20 “prettiest towns” in the United States.

Currently, DownEast appeals to a national online audience via its website, http://www.downeastbasics.com.

Visit the New DownEast Clothing Store at Tanger Factory Outlets

The new store is located in the Tanger Factory Outlets at 6699 N. Landmark Drive, Suite #L-150, in Park City. It is in the upper area of the center next to Vans and Zumiez. Sara Gonzales will serve as the store manager and has worked with DownEast previously as a merchandiser in the company’s Wholesale Division. Gonzales’ retail experience also includes management positions at Nordstrom’s in Atlanta and San Francisco. She will supervise a staff of approximately eight employees at the new store.

To celebrate the store’s grand opening, DownEast is running a promotion on select DownEast denim styles offered at 25 percent off the regular price from May 14 to June 6.

About DownEast Outfitters
DownEast Outfitters (http://www.downeastoutfitters.com), a leader in stylish and affordable apparel, home furnishings and accessories, believes that shopping should be a fun, guilt-free experience. Founded in 1991 and still family-owned and operated, DownEast continues its goal of bringing customers the very best merchandise – from national brands to its own DownEast lines of home furnishings and DownEast Basics apparel – at the very best prices.

The DownEast Basics clothing line features smart layering pieces and wardrobe enhancing garments so you can embrace the American classic look with your own sense of style.

Shop for cute tops, modest dresses and accessories for women and girls at DowneastBasics.com.

The fast-growing retailer operates nationally with its Basics line via its online store in addition to 38 locations throughout the West including Utah, California, Idaho, Arizona, Nevada and Washington.

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