San Francisco, CA (PRWEB) June 25, 2013
Mogo Marketing + Media, Inc. and it’s sister brand, MogoARTS Marketing, announced today that the company is incorporating a Data Management Platform (DMP) to further advance the company’s dynamic audience targeting methods.
The DMP is a powerful platform allowing Mogo to centralize audience data assets coming from all sources, including online, offline, and mobile. In addition, DMP provides: unique audience insights and custom audience segments, custom look-alike audiences for advertisers, audience data from specific behaviors (such as purchases, downloads, etc.) and cross-channel marketing and advertising programs.
“Mogo’s DMP has enabled us to better serve our clients through the aggregation and activation of more types of data-centric advertising and customer experience functions. This is another useful tool that enables us to segment audiences at a very granular level and to target the right consumers, in the right place at the right time for our clients,” states Doug Mowbray, President of Mogo.
Mogo’s ability to segment targeted markets by using the DMP has and will continue to benefit clients in reaching the exact group they are after. Pairing the DMP with the Mogo Interactive Network, a proprietary media buying management and tracking platform, gives both Mogo and MogoARTS clients the leading edge in delivering highly targeted campaigns efficiently and cost-effectively.
Mowbray also notes, “We always look to adopt new and improved systems. Even in it’s early stage, DMP has shown phenomenal results, working with our other systems already in place.”
About Mogo Marketing + Media: An integrated digital marketing and media agency since 2000, Mogo Marketing & Media, Inc. and MogoARTS Marketing offer customized client services ranging from integrated online marketing, offline advertising, and both traditional and web based analytics. In 2010, Mogo launched MogoARTS Marketing, a division of the company focused specifically on digital marketing and media solutions for visual and performing arts organizations. Mogo Marketing + Media, Inc. and it’s sister brand operate worldwide with headquarters in Marin County, California. Additional information on Mogo Marketing + Media, Inc. and MogoARTS Marketing can be found at http://www.mogomarketing.com and at http://www.mogoartsmarketing.com.