MoGo Marketing & Media, Inc. & MoGoARTS Marketing Announce the Addition of CRM Targeting to the MoGo Interactive Network™

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Offline data brought to the online world is made possible using the CRM Targeting tool offered by MoGo and MoGoARTS.

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“This unique new tool enables MoGo clients to seamlessly onboard offline audiences in a privacy-compliant manner, and leverage offline data for precision online marketing," states Doug Mowbray President of MoGo.

MoGo Marketing & Media, Inc. and its sister brand, MoGoARTS Marketing, are excited to announce the integration of Customer Relationship Management (CRM) Targeting to the MoGo Interactive Network. CRM Targeting enables MoGo clients to make their offline data actionable within their online advertising campaigns.

Historically, offline and online customer data has not had the capacity for effective integration. Today MoGo brings the rich and valuable assets of customer offline databases to online, creating greater precision and performance in online marketing and advertising.

“This unique new tool enables MoGo clients to seamlessly onboard offline audiences in a privacy-compliant manner, and leverage offline data for precision online marketing," states Doug Mowbray President of MoGo.

CRM Targeting allows MoGo and MoGoARTS clients to make their customer’s offline data (name & address, emails) actionable in online advertising, coordinate and tailor multi-channel marketing, reactivate dormant customers & lapsed patrons, increase the value of their customer list, and provide full integration with MoGo Interactive Network.

“This is another exciting integration of our Real Time Bidding RTB platform and capabilities. We are seeing incremental performance results for our theatre, museum and performing arts clients,” states Julie Begley, Managing Director of MoGoARTS Marketing.

About MoGo Marketing & Media: An integrated digital marketing and media agency since 2000, MoGo Marketing & Media, Inc. and MoGoARTS Marketing offer customized client solution services ranging from online marketing, offline advertising, and both traditional and web based analytics. In 2010, MoGo launched MoGoARTS Marketing, a new division of the company focused specifically on digital marketing and media solutions for visual and performing arts organizations. MoGo Marketing & Media, Inc. and its sister brand operate worldwide with headquarters in Marin County, California. Additional information on MoGo Marketing & Media, Inc. and MoGoARTS Marketing can be found at http://www.mogomarketing.com and at http://www.mogoartsmarketing.com.

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